Graphic Designer with experience in public, institutional, and political communications, creating editorial, print, digital, and audiovisual materials for government, public-facing, and campaign environments. Strong background in visual identity development, editorial design, social media content, video editing, and communication assets for events, community initiatives, and accountability projects.

Recognized for translating complex information into clear and engaging visual materials, managing high-volume production under tight deadlines, and maintaining brand consistency across multiple channels, with an understanding of accessible and user-friendly design practices for digital content.

Brings a collaborative approach, strong attention to detail, and the ability to support communication goals through strategic and audience-focused design in fast-paced, deadline-driven environments.

Professional Experience

Graphic Designer - Cali City Council

January 2024 – Present | Colombia

• Designed the editorial layout and visual structure of Mandato Centro, a publication compiling proposals developed with stakeholders from downtown Cali on safety, public space, mobility, infrastructure, tourism, and urban development; supported the release of 100 printed copies and generated more than 25,000 online interactions.
• Developed the visual identity of Al Centro Podcast, creating graphic assets for promotion across digital channels and supporting audience engagement for a program that reached more than 1,000 listeners.
• Designed and produced two accountability newspapers, transforming institutional information into clear, accessible, and citizen-friendly editorial content; supported the distribution of 2,000 printed copies in downtown Cali.
• Led the creative concept and visual identity for the forum POT: Organizing the City, Protecting Life, developing invitation pieces, event visuals, on-screen graphics, and supporting materials to strengthen event promotion and public communication.
• Delivered 190+ design and communication assets across digital, editorial, print, and event formats, including 80 reel and video covers, 29 carousels, 18 presentations, and 9 visual identity systems to support public communication initiatives.
• Produced communication materials for podcasts, public presentations, opinion content, invitations, and community-centered initiatives, consistently adapting design solutions to different audiences, topics, formats, and communication channels.

Graphic Designer - Cali City Hall

January 2024 – May 2025 | Colombia

• Created visual materials to support public initiatives led by the Secretariat of Economic Development, ensuring clarity, consistency, and accessibility in citizen-facing communication across print and digital channels.
• Enhanced the visual identity of public-interest campaigns, strengthening institutional messaging through strategic graphic design and helping grow the official social media account of the Secretariat of Economic Development from 2,000 to more than 20,000 followers.
• Coordinated a five-person graphic design team supporting multiple City Hall departments, helping align projects with overall communication objectives, stakeholder expectations, and delivery timelines.
• Tailored 600+ graphic materials for diverse audiences and communication channels, ensuring adaptability, visual consistency, and effective communication in high-demand institutional environments.
• Contributed to the development and visibility of Cali Ruge, an initiative created to recognize and promote the talent, creativity, and cultural diversity of Cali’s artists and creatives, helping position the city as a hub for creative industries and cultural projection.
• Designed the website for the Cali Film Commission, supporting a platform that centralizes filming procedures and promotes Cali and its region as a destination for national and international audiovisual productions, while helping strengthen the local film industry, business growth, and tourism.

Graphic Designer - Campaign for the Cali Mayor’s Office

January 2023 – October 2023 | Colombia

• Developed and implemented a consistent campaign visual identity, ensuring alignment across print, digital, and audiovisual materials, and supporting the growth of the candidate’s Instagram account from 9,500 to more than 30,000 followers.
• Created and produced POP materials for outreach activities and on-the-ground visibility, including billboards, flyers, T-shirts, caps, and flags, strengthening campaign recognition in public spaces.
• Edited and produced political communication videos and interviews, turning campaign content into engaging materials that generated more than one million interactions during the peak of the campaign.
• Produced 300+ graphic materials for multiple campaign channels, consistently managing high-volume requests under tight deadlines.
• Supported the creation of graphic pieces for daily campaign needs and visual hierarchy combining speed, consistency, adaptability, and message alignment in a fast-paced political communication environment.

Education

Specialization in Advertising Design for Digital Content

Autónoma de Occidente University | July 2024

Bachelor’s Degree: Advertising Communication

Autónoma de Occidente University | December 2020

Certifications

• Verified International Academic Qualifications — World Education Services (November 2022)

Skills

• Adobe Creative Suite
• Figma
• Typography
• Adobe Illustrator
• Adobe Premier
• Visual Design
• Adobe Photoshop
• Brand Identity Design
• MS Office
• Capcut
• Color Theory
• Digital Advertising
• Social Media Marketing
• Communication
• Canva