Brand Marketing Manager North America

Description

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people

Responsibilities

• Collaborate on marketing strategy for North America campaigns across business objectives, market analysis, deliverables planning, briefing, on-set, and creative application
• Responsible for marketing plan development and execution of North America brand campaigns, with the focus on the Milan 2026 Team Canada campaign
• Partners with key cross-functional partners (including but not limited to Merchandising, Retail Brand, Ecommerce, Digital Marketing, Social, Community) to deliver best in class campaign execution & consumer journey across touchpoints
• Drafts, maintains and monitors the Project Roadmap/Timeline, Budget, and Deliverables Lists, intaking needs from cross-functional partners
• Accountable to set and drive KPIs as well as measure, report and socialize results and learnings
• Build strong cross-functional relationships across the organization and with external partners to keep them enrolled in marketing plans and collaborate on execution requirements
• Support creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs

Qualifications

• A bachelor’s degree in Business or Marketing related field.
• Minimum 5+ years of relevant experience with preferred sports sponsorship activation experience
• Experience with project management tools (ie, Smartsheet) and timeline development
• Experience with creative briefing and working on set and with creative teams
• Effective and collaborative stakeholder manager across the organization
• Excellent presentation skills
• Experience working quickly and efficiently, and keeping pace in a fast environment
• Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables.

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy:

Hybrid

In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.
 

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