Content & Social Media Strategist

Description

Wesgroup Properties started as a family business in British Columbia more than 60 years ago and today is one of Western Canada’s largest private real estate companies with a diversified portfolio spanning across residential and commercial real estate. Wesgroup owns and manages over 3.7 million square feet of commercial and multi-family real estate and has built more than 7,000 homes in 100 communities. With the active projects in our development pipeline, the portfolio will grow to over 7 million square feet over the next five years. Our operations are vertically integrated, encompassing land acquisition, construction, finance, design, marketing, sales, leasing, and property management. We have a long history of looking forward and we are dedicated to conducting business in line with our values of adaptability, accountability, relationships, and observing The Golden Rule without fail.

PROFILE SUMMARY

Wesgroup is poised for substantial growth over the next several years and in preparation for this exciting and challenging phase, we are actively seeking a highly engaged, driven and experienced Content & Social Media Strategist to join our team.

KEY ACCOUNTABILITIES

As the Content & Social Media Strategist, your mission will be to bring Wesgroup’s corporate brand and family of real estate brands to life through carefully crafted online channels, key relationships and creative assets. You will manage and execute Wesgroup’s brand voice and visual language across all organic social channels and online communities, crafting compelling, unique content that is on-brand and customized for each platform. You are responsible for defining and executing social media and content strategies, including compiling recommendations, researching opportunities, setting up and executing on content calendars, and coordinating and directing content creation with our external partners.

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE
 

• Create and execute content and social media strategies that align with Wesgroup’s overarching brand and communications objectives.
• Oversee creative vendors (e.g. photographers, designers, videographers, influencers, etc.), providing clear briefs and direction on all projects that align with and enhance Wesgroup’s brand; Creating/re-mixing social content where relevant (e.g. IG reels, stories) from content captured.
• Develop and manage ongoing content calendars for all Wesgroup channels, collaborating with various internal stakeholders (i.e. marketing, sales, People & Culture) to ensure relevant and timely information sharing.
• Drive and contribute to original content ideation with the marketing, sales, and people & culture teams, leveraging your insights into how we can better show up across our platforms and what content resonates best with our audiences; Actively participate in annual communications planning, translating this directly to an annual content calendar.
• Set relevant metrics and manage monthly and annual reporting, analytics, and recommendations across all organic channels.
• Monitor the company’s online reputation and encourage a positive online community by responding in a timely fashion to all inbound messages (e.g. Instagram DMs, post comments, Google Reviews)
• 3 years working in a strategic content and social media related position.
• Direct experience with social media and content planning and delivery (this includes compelling strategy creation and execution, project management, and budget management & tracking).
• Experience coordinating and managing content vendors, e.g. photographers, videographers, influencers.
• Passion for and in-depth understanding of social media marketing and strategic content creation.
• Innate knack for brand and aesthetic / a good eye for design / an understanding of what looks good and doesn’t (and what’s on brand and isn’t).
• Detail-oriented, practical, intelligent.
• Excellent working knowledge of major social media channels, including Instagram, Facebook, LinkedIn, TikTok, and X.
• Proficient in social media reporting, benchmarking, and creating data-driven insights.
• Strong understanding of analytics using both third-party data and native platform data.
• Experience using and taking ownership of a social media content planning & posting platform (e.g. Hootsuite, Sprout, etc).
• Outstanding writing and editing skills.
• We welcome qualified candidates from a diverse pool of industries. Real-estate industry experience is not mandatory.

EXPECTED COMPENSATION
 

• The expected salary range for this role is $65,000 - $75,000 per annum. Actual offered salary will depend on individual experience, qualifications, geographic location, market conditions for the role, and internal equity.
• Annual Bonus Program - Wesgroup also offers a competitive Annual Bonus Program that is intended to financially reward eligible employees for their contribution to the Company’s financial and overall success.

WHAT WE OFFER
 

• A competitive compensation package with robust and extensive health benefits. Relocation support with also be provided for out-of-province/country successful candidates.
• A fun and inclusive culture supported by an employee-led Culture Committee with sponsorship from the President, providing you with opportunities to participate in group workouts, team sports, company-wide social events or celebrations, and other great initiatives that foster Wesgroup’s culture.
• The Wesgroup Store, stocked with amazing name-brand apparel and items to purchase using points earned for milestones, participation, and going above and beyond.
• A Lifestyle Spending Account which includes coverage for fitness, daycare, and eldercare costs. Wesgroup also covers the cost for all employees to attend two fitness classes per week at partnering fitness facilities to promote wellbeing.
• Wesgroup supports a broad range of community initiatives through donations and employee volunteer activities, including paid days off to volunteer your time each year and give back to our communities.
• Stocked kitchens with healthy (and not-so-healthy!) snacks, fresh fruit and veggies, sparkling water, premium coffees and teas with a wide range of dairy alternatives to support your daily caffeine hit.
• A brand-new, beautifully designed office downtown with incredible views of the ocean and North Shore mountains, across from the Burrard sky train station.

HOW TO APPLY

If you are interested in exploring this exciting opportunity to join one of Western Canada’s largest real estate companies, please visit our website at https://wesgroup.ca/careers/ http://www.wesgroup.ca/careers/and apply with your resume and cover letter today. We thank all applicants for their interest; however, only those selected for follow-up will be contacted.

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