PETERSON GROUP PROPERTI
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Employer
PETERSON GROUP PROPERTI

1166 Alberni St 17th floor, Vancouver, BC V6E 3Z3, Canada,

GMT-06:00

Verification Level: 4/7

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About the employer

We believe in forging long-lasting relationships to create positive change in our communities. We’re building something greater in each pillar ...

Social Media Specialist

posted 3 weeks ago

Categories

Total Price

  • CAD 75 000.00 - CAD 85 000.00

Hourly Rate

  • CAD 35.00 - CAD 41.00

Expected Hours

  • 2 105

Project Length

  • 12 months

Description

KEY RESPONSIBILITIES


Social Media Management

  • Plan and execute social media campaigns, including maintaining the social media calendar on a weekly, monthly and quarterly basis;
  • Lead the social media strategy, aligning it with the business goals, brand identity and core values;
  • Analyze social media performance metrics, adjusting strategy as necessary through A/B testing to optimize engagement, reach and Return on Investment (ROI);
  • Create content and manage the process from concept to publication;
  • Plan, create, publish and share new content (including original text, images, video, and code) to establish meaningful customer engagement with the Peterson brand.
  • Work flexibly and be available for evening and weekend content creation as needed;
  • Monitor social media trends to ensure we maintain a fresh and engaging presence; and
  • Collaborate across different departments to understand and meet the organization’s social media needs; while ensuring that all stakeholders are represented.

Brand Awareness and Communications

  • Monitor the Peterson brand by working with business unit leaders to ensure programs are supported with proper branded materials and supporting brand unity efforts;
  • Create high quality, unique and engaging content that can be used across various platforms;
  • Act as a social media advisor for the company, providing insights, suggestions and trends update;
  • Work in collaboration with the marketing and sales team for social media;
  • Build and maintain a strong online presence by engaging with customer groups and influencers;
  • Manage workflows and maintain accurate records and reports as required; and
  • Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of our social media campaigns; and
  • Bolster and refine Peterson’s social media strategy to moderate future campaigns
  • Respectfully and capably representing the best interest of Peterson in all internal and external dealing

QUALIFICATIONS


1. Academic, technical and professional competence

  • A post-secondary education in Marketing, Communications, Public Relations, Business administration, or a related field;
  • Advanced proficiency with Microsoft Office (Word, Excel, PowerPoint);
  • Advanced proficiency in Adobe Creative Suite; and
  • Proficiency in social media analytics tools such as Google Analytics, Facebook Ads, and Instagram Promotions

2. Work Experience and Job Skills

A demonstrated track record with a minimum of 3 – 5 years’ experience:

  • Proven experience as a Social Media specialist or a similar role, with a portfolio of successful social media content;
  • In-depth knowledge of major social media platforms
  • Proficient in creating content including written and visual creatives and designs;
  • Self-motivated and independent with strong organizational and time management skills;
  • Excellent problem solver with an investigative mindset to proactively identify issues and offer solutions and alternatives;
  • Excellent communication and interpersonal skills to manage online communities and foster audience interaction;
  • And excellent ability to collaborate across departments and manage multiple campaigns and deadlines.

3. Personal Aptitudes

Demonstrates attributes consistent with the Petersons’ Core Values


Relationships: We value and care about our relationships and treat everyone with dignity, respect and trust.


Integrity: We keep our promises and hold ourselves personally accountable for delivering on our commitments, acting with honesty and fairness.


Entrepreneurship: We continuously seek opportunities and challenge ourselves to find better ways of creating value. We believe diverse approaches, opinions, and experiences contribute to better outcomes for our stakeholders


Gratitude: We are grateful for the opportunities we are given. We support initiatives that affect positive changes in our communities and value the skills, strengths and perspectives of our team

Address of the job

  • 1166 Alberni St, Vancouver, BC V6E 3Z3, Canada

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