Accomplished marketing and business leader with 17 years of experience, including a decade in management.
Spearheaded dynamic teams to deliver high-impact marketing campaigns, significantly boosting brand visibility
via strategic SEO and content marketing. Achieved millions in additional revenue through innovative email
marketing efforts. Demonstrated expertise in campaign management and strategic execution.

Education

• High School Diploma, Imola Comprehensive College (1997–2003)

• Diploma in Marketing, Olabisi Onabanjo University (2004–2006)

• BSc Mathematics & Economics, University of Benin (2009–2012)

Certifications (Selected Highlights)

• Six Sigma Green Belt – Alison

• Scrum Master – Simplilearn

• Prosci Change Management – Open University

• Google Data Analytics Professional – Google

• Product Strategy Micro-Certification – Product School

• SEO and Content Playbook – Semrush Academy

• Full certification list available upon request

Skills

• Marketing & Strategy: SEO, Content Marketing, GTM, ABM, B2B, SaaS

• Process & Project Management: Lean Six Sigma, Scrum, Change Management

• Tools: Salesforce, HubSpot, Looker, Trello, Asana, Marketo, Mixpanel, Lucidchart

• Technical: Python, SQL, Go, Rust

• Soft Skills: Stakeholder Engagement, Leadership, Strategic Advisory

Professional Experience

Lumina Ventures – Senior Marketing Director

📍 May 2022 – Aug 2024 | Remote

• Directed a 15-member marketing team; boosted brand visibility by 40%

• Implemented Agile/Scrum practices, improving campaign delivery time by 30%

• Applied Lean Six Sigma, cutting marketing waste by 25%

• Increased sales conversions by 12% through consultative sales enablement

• Grew organic traffic by 35%, PPC conversions by 50%, and lead response time reduced by 50%

• Led cross-functional collaboration, improving customer satisfaction (CSAT) by 25%

• Achieved 45% more qualified leads via Inbound and ABM strategies

Kaendid Group – Product Marketing Manager

📍 Feb 2015 – Apr 2024

• Built product marketing strategies aligned with business goals

• Defined GTM plans, led product launches, and trained sales teams

• Increased product adoption and brand trust by developing value-driven content

• Collaborated with cross-functional teams to drive customer advocacy and lifecycle management

Independent Consultant (Under NDA)

📍 Feb 2015 – Mar 2022

• Delivered strategic marketing and business transformation consulting

• Led branding, sales enablement, Agile marketing, and CRM integration

• Supported change management and product strategy development

Freelance Business Process Analyst Consultant

📍 May 2007 – Oct 2014

• Conducted process mapping, gap analysis, and continuous improvement

• Delivered data-backed insights for business optimization across industries

Consulting Projects (Selected Highlights)

• SEO Consultant: 75% increase in organic traffic for a pharma website

• Content Strategist: Boosted SaaS engagement by 40% via content roadmap

• Process Improvement: Reduced logistics inefficiencies by 30%

• Customer Success Strategy: 25% increase in upsell through account management redesign

• AI Implementation: Automated support, cutting ticket load by 25%

Languages & Tools

• Languages: English, Python, SQL, Go, Rust

• Platforms: Jira, Looker, Zendesk, Mailchimp, HubSpot, Hootsuite

• Collaboration Tools: Trello, Slack, Asana, Lucidchart, Visio