I have 25 years of related experience in Sales, Account Management, Business Development, Customer Service, Direct Marketing, Advertising, Market Research and Campaign Management. I have worked both on the agency and client sides of Sales and Marketing.  I have work experience in both Canada and Australia.

My knowledge of software systems allows me to excel in roles. I have experience in statistical analysis of campaigns. I am able to use Microsoft Office at an intermediate to advanced level. I am confident with CRM systems.

My goal is to get an awesome Marketing job!

Work Experience

Account Manager (Freelance)
Jun 2025 - Current
Kim Le, Mocagem

• Door knocking

• Cold calling

• Write copy and s

• Selling to vendors

• Email accounts

Account/Campaign Manager (Freelance)
Jan 2025 - Current
Christine Cardoza, The Oasis of Healing Spa & Nicole Thorne, Pelvic Floor Secrets

• Cold call into new market to test acceptance

• Account Analysis, Account Strategy and Account Management

• Write copy and s

• E-blasts

• Door Knocking

Virtual Assistant (Freelance)
Dec 2024 - Current
Judith L. Harrison, Trumpeters Choice Consulting

• Design, Test and Send e-Newsletters in New Zenler

• Event Management

• Account Analysis, Account Strategy and Account Management

• Manage, create and post to Instagram

Sales and Marketing Specialist (Full Time)
Sept 2024 - Dec 2024
Hatashita International

• Make 80 dial attempts per day

• Generate leads through warm calling

• Make sales

• Send targeted emails

• Work in retail store

• Cover in customer service 2 days a week

Associate Publisher (Full Time)
June 2024 - Aug 2024
Best Version Media, Lakeshore Village Living

• Make 45-65 cold calls a day

• Digital Magazine Sales

• Generate leads through drop-ins

• Completed 30 presentations

• Generated 8 warm leads

• Commission only*

Account Service Representative (Full Time)
Sept 2018 - June 2024
Contractor Connection, Crawford Insurance

• Assign contractors to claims and dispatch

• Conduct 3-way calls

• Trained 15 people in dispatch (80% of the team)

• Conduct surveys each day (30 dial attempts, 3-6 completes per hour)

Marketing Associate (Full Time)
Nov 2013 – May 2018
Virtual Causeway

• Call to generate leads for business development

• Call marketing leads to invite to events

• Send email campaigns

• Call for list building campaigns

Author/Temp Work (Temp)
Apr 2009 – Oct 2013 (Canada & Australia)

• Completed manu of novella: The Witchetty Grubs (Author)

• Travelled the world: Australia, Indonesia, Europe

• Arvato Digital Services (Canada) - Administrative

  • Assistant Customer Service: Assess customer claims

• Build POS display cases for Challenger (2012)

• Stack and wrap inventory for Challenger (2012)

• Build plays or fulfill for Harte Hanks (Australia – 2009)

DM Campaign Operations Manager (Contract)
Oct 2008 – Apr 2009
Foxtel (Sydney, Australia)

• Managed operations of direct marketing program (approximately 550,000 DM packs per week and Letterbox Drops)

• Liaised and communicated with printers, agency and data and analytics team to produce DM packs

• Assisted with communication of data segmentation

• Maintained schedules and WIPs

• Signed off on lives and live packs

Direct Marketing Manager (Full-time)
Oct 2007 – Oct 2008
Kaplan Professional (Sydney, Australia)

• Developed & implemented strategic marketing plan

• Developed integrated acquisition and retention campaigns which included responsibility for 300 workshops

• Assisted and signed off on the development of all relevant marketing collateral in a re-branding process (ie. 16 pagers, quick sheets, forms, mailers)

• Developed an outbound telemarketing infrastructure: s, data, tracking, training materials, procedures, reporting and campaigns

• Wrote copy for advertisements, direct mailers, web, emails and brochures

• Managed a budget of $270,000 and resources: DM coordinator and telemarketers

• Set-up a database cleanse program

Senior Account Manager (Contract)
May 2007 – Sept 2007
Group Momentum Direct, Canon. (Sydney, Australia)

• Implemented the eLearning channel program within budget

• Assisted to sell program to client

• Wrote briefs for all communication materials, including web, eDM, DM, posters, point of sale and promotional material

• Completed data audit for division to prepare for data migration and ‘trigger’ based marketing program

• Provided meaningful content recommendations for the web strategy in mycanon.com.au and canon.com.au

Acting Marketing Manager (Contract)
Oct 2006 – May 2007
Exporter Services, Austrade. (Sydney, Australia)

• Managed eDM campaigns related to international events: missions, road shows, tradeshows and seminars in a number of industries

• Purchased and rented lists

• Sent eMails, wrote copy and measured campaigns

Senior Account Manager (Contract)
June 2006 – Oct 2006
George Patterson Y & R, Telstra. (Sydney, Australia)

• Managed DM post packs (across 3 touch points) for mobile re-contracting

• Wrote copy, studio, production and mail house briefs

• Account handling tasks: communicated with client, presented, prepared estimates and attended and planned WIP meetings

Campaign Manager (Full-time)
May 2005 – May 2006
Harte-Hanks: Cisco, Trend Micro and IBM. (Sydney, Australia)

• Executed DM and MR projects (telephone, eDM, direct mail)

• Wrote plans, schedule and budgets

• Data cleansing, extraction and reports to clients

• Wrote telemarketing s, eDM copy and briefs

• Screened, trained and managed temporary staff

Account Manager (Full-time)
July 2003 – May 2005
Pureprofile. (Sydney, Australia)

• Sell new media platform to new and exiting accounts

• Set appointments for presentations

• Exceeded monthly targets

• Managed online acquisition and research campaigns for advertising agencies in Australia

Education

• General Arts, Business Management, June 1992
  University of Toronto

• Bachelor of Business Management, Marketing Major, June 1996
  Toronto Metropolitan University

Skills and Experience

• International business experience

• eMarketing

• Campaign/Project Execution

• Content Creation

• Events

• Digital Advertising

• Cold calling / Appointment Setting / Lead Generation

• CRM Systems: Soho, Salesforce, other proprietary programs

• Insurance, Government, IT, New Media

• B2B

• B2C Direct Mail

• Training & Development

• Surveys & Market Research

• Marketing Material Production

• Account/Project/Campaign Management

• MS Office Suite / Google Docs / New Zenler

• Social Media: Instagram

• Copy Writing & Proofing – Newsletters, email, s, ads, social media content etc.

• Adobe Suite (Photoshop)

• Data Analysis and Project Planning: Excel

• Data Segmentation