Over 20 years experience in strategy, pricing, forecasting, P&L, and operations optimization driven by KPI-based dashboards, I've shifted division focus from branding loss to a profitable hybrid acquisition/loyalty model. Increased Net Income Margin by 49% over 9 years while increasing the utilization of facilities.

Executive Strategy and Data Expert

• Over 20 years experience in strategy, pricing, forecasting, P&L, and operations optimization driven by KPI-based dashboards.

• Shifted division focus from branding loss to a profitable hybrid acquisition/loyalty model.

• Increased Net Income Margin by 49% over 9 years while increasing utilization of facilities.

WORK EXPERIENCE

Optimal Ticketing, Eleven Canterbury, and Other Companies • 01/2024 - Present
Consultant – Analysis, Pricing, Strategy, Forecasting

• Evaluated venue strategy, financial modeling, and operational software development to optimize ticketing demand forecasting and pricing.

• Advised on strategic capital investments, pro forma templates, KPIs, and reporting dashboards from diverse data sources to inform business strategy and operational plans.

• Secured and coordinated a lineup of celebrity appearances (e.g., Joe Theisman, Matt Forte) for a grand opening public relations campaign, increasing brand value and awareness.

Caesars Entertainment/Harrah’s Entertainment • Las Vegas, NV • 10/2004 - 01/2024

Vice President, Regional Strategy & Analysis – Entertainment

• Improved Cash OI from ($9M) in 2013 to ($3.5M) in 2019 and $4M profit in 2023 by directing venue portfolio strategy from loss-leader to acquisition/loyalty strategy.

• Directed strategy for 17 internal venues & external partners (e.g., Greater Nevada Field), negotiating 300+ annual shows, driving ongoing revenue growth and expense reduction.

• Managed 60+ indirect internal team and retained service organization members, while acting as liaison to cross-functional corporate teams, ensuring alignment and collaboration.

Director, National Ticketing, Programming Strategy and Reporting

• Implemented KPIs (e.g., Rev/Tkt, Tkts/Mktg Spend, Ancil Rev/Attendee, Cash OI/Show) through dashboard reporting, improving revenue per marketing dollar spent by 98% from 2013-2022.

• Optimized venue utilization with strategic marketing, forecasting, and dynamic pricing, reducing unused seats by 58% over 9 years.

Manager, Property Interactive Marketing and Entertainment

• Maximized customer engagement and revenue by optimizing interactive marketing channels, including web, mobile, and social media.

Manager, Property FP&A

• Directed a team of analysts in all reporting for a $100M gaming property, evaluating operations, marketing, and customer behavior.

Manager, National Loyalty Marketing – VIP Strategy

• Spearheaded the development of mobile CRM technology with IT, Training, and property leaders, enhancing loyalty to drive increased revenue and customer satisfaction.

• Analyzed customer behavior to develop and refine marketing contact strategies for sales teams, aligning priorities with property leadership.

Sprint • Overland Park, KS

Business Sales Operations Program Manager

• Directed a $30M expense budget for a 27-state sales force.

• Developed CRM reporting to analyze sales funnel performance and forecast future sales objectives.

Consumer Care Team Supervisor

• Supervised a team of 18 service call center representatives, improving productivity & ancillary sales.

• Resulted in the highest average monthly incentive payouts per team member.

Sales Support Retail Representative - B2B

• Managed warehouse operations, coordinating logistics with the national center to streamline processing for B2B sales by managing distribution channels.

Walt Disney Corporation • Anaheim, CA
Marketing Coordinator – Television Development

EDUCATION

• MBA in Business Administration, University of Phoenix

• BA in Fine Arts, University of Connecticut

CERTIFICATIONS

• Google AI Essentials

• Google Project Management

Full Skillset List

Data & Analytics

• A/B Testing

• Data Analysis

• Data Assessment

• Data Collection

• Data Driven

• Data Visualization

• Dashboard Reporting

• Identifying Patterns

• Pattern Finding through Critical Thinking

• Financial Forecasting

• Forecasting

• KPI Development

• Pro Forma Analysis

• Statistical Analysis

• Statistics

• Sales Trends

• Transaction Analysis

Business Strategy & Operations

• Business Strategy

• Capital Budgeting

• Cost Management

• Decision Making

• Operations Diagnosis

• P&L Management

• Price Yielding

• Problem Analysis

• Problem Solving

• Process Improvement

• Risk Analysis

• Road Mapping

• Root Cause Analysis

• Workflow Optimization

• Yielding

 Leadership & Team Development

• Accountability

• Coaching

• Collaboration

• Communication

• Conflict Resolution

• Consensus Building

• Delegation

• Emotional Intelligence

• Empowerment

• Influence

• Inspiration

• Integrity

• Interpersonal Skills

• Leadership

• Mentoring

• People Management

• Relationship Building

• Reliability

• Resilience

• Shared Services

• Taking Responsibility

• Team Building

• Teamwork

• Trust Building

• Trustworthiness

Marketing & Customer Engagement

• Audience Engagement

• Branding

• Building Positive Relationships

• Call Center Operations

• Customer Segmentation

• Customer Service

• Event Planning and Execution

• Guest Information Management

• Licensing

• Loyalty Marketing

• Marketing Campaign Management

• Public Relations

• Talent Booking

Technology & Tools

• Access

• CRM

• Excel

• Microsoft Access & Excel

• Power BI

• SQL

• Tableau

• Ticketing Systems

 Professional Skills & Competencies

• Active Engagement

• Active Listening

• Adaptability

• Adaption to Technology

• Agility

• Attention to Detail

• Benchmarking

• Brainstorming

• Budgeting

• Compromise

• Constructive Feedback

• Consulting

• Continuous Improvement

• Conveying Information

• Diplomacy

• Documentation

• Dotted Line Structure

• Evidence Based Reasoning

• Goal Setting

• Growth Mindset

• Honesty

• Initiative

• Innovation

• Multitasking

• Navigating Challenges

• Negotiation

• Networking

• Objectivity

• Organization

• Perseverance

• Persistence

• Preparation

• Presentation

• Proactivity

• Reasoning

• Reflection

• Self-Motivation

• Task Prioritization

• Time Management

• Transparency

• Travel Management

• Troubleshooting

• Versatility

• Vision

• Win-Win Outcomes

• Work Ethic