Hello there! I help businesses and startups achieve explosive digital growth through data-driven marketing strategies, including Facebook Ads, Google Ads, SEO Keyword Research, and full-funnel automation. With 7+ years of hands-on experience, I’ve partnered with brands in B2B, eCommerce, SaaS, coaching, and local services, delivering measurable results through:
✅ Organic Traffic Growth

✅ ROI Optimization

✅ Scalable Multi-Platform Acquisition

🎯 What I Do Best

🔹 Facebook Ads Expert I create high-performing campaigns using Meta Ads Manager, from detailed audience research and A/B testing to conversion tracking and retargeting—to generate quality leads, sales, and engagement.

🔹 Google Ads Specialist Certified in Search, Display, Video & Shopping. I build and optimize campaigns focused on maximum ROAS and profitable scaling.

🔹 SEO & SEM I perform advanced keyword research, on-page/technical SEO, and backlink strategies to grow your organic presence.

🔹 Marketing Automation Email funnels, lead nurturing, and CRM integrations via HubSpot, GetHighLevel, and Zapier—so your marketing runs on autopilot.

🔹 Full Funnel Strategy From lead generation to post-purchase, I design and optimize funnels that convert and retain.

🛠 Core Services Full-Funnel Strategy & Setup (awareness → conversion) Google Ads (Search, Display, Shopping, Video) Meta / Facebook / TikTok Ads SEO: Keyword Research, Backlinking, Audits, Technical Fixes Marketing Automation: Email, Lead Scoring, Nurturing (CRM Integrations) Analytics & Reporting: GA4, UTM Tracking, Dashboards, ROI Analysis

📊 Why Work With Me?

🔹 ROI-Driven Execution I focus on metrics that move your business forward: ROAS, CPA, CAC, LTV, and profit margins—not vanity numbers.

🔹 Data-Driven Strategy Every funnel, campaign, and ad is built with clear KPIs and optimization loops.

🔹 Transparent Communication Certified in Google Ads & Meta, with regular updates, Loom walkthroughs, and strategic reports.

🔹 Client-First Approach I treat your business like my own—hands-on planning, clear forecasting, and proactivity at every stage.

🔥 Ideal Projects Scaling eCommerce brands using Google Shopping + Facebook Ads + SEO Running LinkedIn & Search Ads for B2B or SaaS lead generation Building funnels and CRM automation for coaches & course creators Launching new products with GTM strategy, A/B tests, and landing page optimization Revamping ad accounts for maximum digital ROI

🧰 Tools & Certifications Ads Platforms: Google Ads, Facebook/Meta, TikTok, Microsoft Ads, LinkedIn Ads SEO Tools: Ahrefs, SEMrush, Moz, Ubersuggest CRMs & Automation: HubSpot, GetHighLevel, ConvertKit, Mailchimp, Zapier Analytics: GA4, Google Analytics, UTM Builder, Search Console Creative/Workflow: Figma, Canva, Notion, Trello

📩 Let’s Talk Growth Ready to scale your marketing, boost ROI, and build a results-driven digital engine?

📬 Send a message to view case studies, request a custom strategy outline, or schedule a free consultation.



 

Work Experience

Senior Project Marketing Incharge
ACTED | Aug 2023 – Present

• Lead strategic marketing initiatives to drive brand awareness and project success

• Manage multi-channel marketing campaigns and social media platforms

• Collaborate with teams for consistent messaging and brand alignment

• Analyze market trends and optimize campaigns

• Strengthened ACTED’s brand presence in the humanitarian sector
  Donor Agencies: USAID, ECHO, UNICEF, UNESCO, GAC, CDCS, WFP, NORWEGIAN MOFA

Program Development & Reporting Associate
Action Against Hunger | Nov 2022 – Jul 2023

• Managed proposals worth $15M across Health, Nutrition, FSL, DRR, and WASH

• Submitted narrative and financial reports; handled donor queries

• Managed NCE submissions for ECHO and UNICEF

• Created MOUs and Due Diligence processes with partners

• Submitted UN OCHA 5Ws and PHF 4R reporting

• Managed social media postings and success stories
  Donor Agencies: EU, ECHO, UNICEF, DEC, GAC, SIDA, CDCS, WFP
  Noted Accomplishment:

• Designed an automated Project Reporting Tracker aligned with project timelines

Program Development Officer & Marketer
International Rescue Committee (IRC) | Jul 2022 – Nov 2022

• Led marketing campaigns and content for donor engagement

• Strengthened outreach and visibility through data-driven strategies

• Aligned program goals with marketing initiatives
  Donor Agencies: FCDO, ECHO, DEC, GAC, SIDA, WFP, GFFO, Gates Foundation

MEL & CARM Assistant
Mercy Corps | Feb 2022 – Jul 2022

• Developed complaint logs, reports, dashboards, and IEC materials

• Conducted field visits and CARM trainings
  Noted Accomplishment:

• Developed an automated CARM and PDM dashboard to support strategic decisions

Executive Assistant (Remote)
Bay Junk | Aug 2020 – May 2021

• Managed executive schedules, client data, and social media

• Designed presentations, campaign banners, and Excel trackers
  Noted Accomplishment:

• Conducted detailed demographic research aiding in securing a $600,000 Chase Center account

MIS Assistant
IRC | Aug 2018 – May 2020

• Built dashboards, reports, and data systems using SQL, Power BI, and KOBO

• Trained staff and partners on tools and visualizations
  Noted Accomplishment:

• Created the IRC Pakistan Clients Reach Dashboard and Emergency Response dashboards

Finance Intern
IRC | Oct 2017 – Sep 2018

• Managed bank reconciliations, tax files, and internal control checks

• Supported partner budgeting
  Noted Accomplishment:

• Developed a Regional Grants Management Dashboard for 6 countries using Power BI

Certifications

• Practical Trainings: Advocacy, Data Collection, Funding Strategies (Philanthropy University, 2023)

• Certified Business Intelligence Analyst (2020)

• Microsoft Certified: Data Analyst Associate (2020)

• MySQL for Data Analytics and Business Intelligence (2022)

• Advanced Data Analysis & Visualization using Power BI (2019)

• COVID-19 Dashboard: Global Analysis (2021)

Education

Master’s in Public Administration (MPA)
Preston University
GPA: 3.7