Lara Collins

Success isn't hidden behind a curtain. It's sitting in plain sight: preparation, sweat, and getting back up.

Asking directly isn't how promotions work. No one gets promoted because they asked nicely. They get promoted because the right person walked into a room and made the case without being asked, that's a sponsor. And sponsors are built, not found.
Here's how the women getting promoted build them:

1. Solve a problem that matters to them personally — make a leader's life easier
2. Make your thinking visible before the room — send a short pre‑read
3. Give them a story they can tell about you — specific, memorable wins
4. Ask for their perspective, not their help — "I'd love your view on my positioning"

Your promotion isn't waiting for performance review. It's waiting for the right person to say your name with conviction. Start building that person now.

You don't need a giant leap. Just a hundred tiny steps in the right direction.

You don't grow and then stop. Growth and change are the same muscle, flexed over and over.

You've spent too long believing the wrong voices. Let this one be the loudest today.