Echo Lee

Strategic. Creative. Analytical. Seasoned B to B digital marketing leader with proven ability to develop, implement, track and optimize digital marketing campaigns. A cross-functional leader that combines expertise in database management and digital marketing to drive revenue, market share and growth. Effective communicator and outside-the-box thinker with a thirst for knowledge and creative solutions. Key Accomplishments: > Increased Marketing Qualified Leads by 200% in 1 year > Generated over $10M in attributable sale to Marketing leads > Increased Facebook following by 30% in 1 year > Increased Instagram following by 43% in 1 year > Improved email metrics by 3X through the use of behaviour-triggered emails and nurture campaigns. > Continuously improve email programs to increase ROI, which contributes over $5M in revenue annually. > Established corporate Voice of Customer program that delivers insights to Operations team and drives better customer experience.