• Develop and implement social media strategies to increase brand awareness and engagement.
• Create, schedule, and manage content across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Monitor social media trends, audience behavior, and competitors to optimize campaigns.
• Engage with followers, respond to comments/messages, and build a strong online community.
• Collaborate with the content and design teams to produce high-quality visuals and copy.
• Track and analyze social media performance using analytics tools (e.g., Meta Business Suite, Google Analytics).
• Run paid social media campaigns and optimize ad performance for maximum ROI.
• Stay updated with industry trends, algorithm changes, and best practices.

SPECIALIZATIONS

• Social Media Marketer
• Social Media Marketing
• Social Media Graphic Design
• Photo and Video Editing
• Social Media Content Creator and Scheduling
• General Virtual Assistant

WORK EXPERIENCE

Provincial Environment and Natural Resources

Community Relations Officer/ Project Coordinator
📅 March 2015 – September 2020

• Leads a team of 7 office staff
• In charge of overseeing multiple projects simultaneously
• Liaises with clients for creative requests
• Supervises day-to-day activities in project implementation
• Designs cover pages for reports
• Admin of the Mt. Matutum Facebook Page
• Social Media Content Moderation
• Social Media Monitoring

Perk Coffee (Remote)

Social Media Manager/Marketing

• Admin of the Perk Coffee Pages
• Social Media Content Moderation
• Social Media Monitoring
• Email Marketing (Klaviyo)
• Customer Service
• Data Entry

Freelance

SMM / Digital Marketer

VA – Lead Generation (Remote)

• Sourced and compiled contact information for executives, partners, and stakeholders in Mental Health and Book Authors using platforms such as LinkedIn, Google, industry directories, and social media.

EDUCATION BACKGROUND

🎓 Mindanao State University – Gensan Campus
Bachelor of Science in Agricultural Engineering

TRAININGS / WORKSHOPS

📌 Department of Information and Communications Technology (DICT)

• Digital Jobs Ph Technical Training Program – Social Management Course (Dec 18, 2020)

📌 VAME Philippines Webinars

• General Virtual Assistant (Feb 15, 2025)
• Canva 2.0 (July 24, 2024)