I am a journalist-turned-marketer who is well-versed in branding and communications best practices. My background as a writer helps me to purposefully communicate an idea to a mass audience, while my background as a marketer helps me to establish the same idea at the top of mind of consumers. When developing marketing strategies, I have both a tactical and creative approach. And interestingly enough, I use my past experience of interviewing different subjects to carefully analyse and understand potential target personas for specific campaigns. I can pick up subtleties both in customer behaviour and customer data, and use it to my advantage to produce high quality work. My Top Skills: 1. Demand Generation 2. Email Marketing 3. Social Media Marketing 4. SEO, SEM and CRO 5. Marketing campaign strategy