Results-driven marketing specialist with expertise in brand strategy, social media management, market research, and influencer marketing. Skilled in executing impactful campaigns, overseeing content calendars, and analyzing social media metrics to enhance engagement. Strong proficiency in customer relationship management and digital tools. 

AREAS OF EXPERTISE

• Brand Strategy Development

• Social Media Management

• Market Research and Insights

• Relationship and Influencer Marketing

• CRM and Digital Tools

• Creative and Cross-Functional Collaboration

• Customer Relationship Management

• Brand Compliance and Guidelines

PROFESSIONAL EXPERIENCE

Brand Marketing Specialist
House of Branded Lifestyle Inc.
📅 July 2023 – April 2025

• Conduct market research and create data reports to guide marketing strategies.

• Manage social media accounts and update website content to align with brand strategy.

• Monitor client leads database and endorse qualified opportunities to the sales team.

• Align influencer campaigns with brand strategy to enhance visibility.

• Produce weekly and monthly reports to monitor app performance and user engagement.

• Analyze social media metrics to guide strategic decisions.

• Develop and implement marketing campaigns to enhance brand awareness and engagement.

• Manage a content calendar for social media to ensure consistent brand messaging.

• Develop and execute brand marketing plans to elevate brand presence.

• Organize and implement brand events, product launches, and promotional campaigns.

• Track and manage all marketing budgets and expenses ensuring alignment with plans.

• Supervise and manage all brand-related communications, ensuring brand guideline compliance.

• Managed and optimized marketing budgets and expenses, guaranteeing coherence with approved plans.

Marketing Associate
Togetech Inc.
📅 March 2022 – March 2023

• Conduct market research and synthesize data to guide strategic marketing decisions.

• Collaborate on graphic and presentation materials to enhance marketing initiatives.

• Align influencer campaigns with brand goals and manage flagship promotion.

• Optimize social media and e-commerce accounts to increase engagement and drive sales.

• Track and analyze client leads, qualifying prospects for the sales team.

Marketing Associate
Norwegian Training Center
📅 June 2021 – December 2021

Digital Marketing Executive
Lock & Lock PH
📅 December 2016 – June 2021

• Conduct competitive analysis to inform and enhance strategic decision-making.

• Oversee and organize product listings, ensuring accuracy and efficiency in posting.

• Designed materials for marketing campaigns to boost brand visibility and engagement.

• Maintained strong communication with consignors and partners.

• Manage social media accounts to boost brand presence and audience engagement.

Sales and Marketing Executive
Exquisite Manila
📅 May 2015 – December 2016

• Analyze product strengths to highlight unique selling points and to drive sales.

• Assessed client needs to develop and implement customized solutions.

• Gather and analyze campaign data to support strategic decision-making.

• Create persuasive proposals and presentations for client pitches, clearly communicating value propositions.

Business Development Associate
Taughtworks Inc.
📅 August 2014 – April 2015

EDUCATION

Bachelor of Science in Computer Science, Major in Multimedia Technology
Arellano University