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Results-driven SEO Expert with 9 years of experience in search engine optimization, digital marketing, and content strategy. Proven track record of increasing organic traffic, improving search rankings, and driving business growth through data-driven SEO strategies. Proficient in keyword research, on-page and off-page SEO, link-building, and analytics tools.

WORK EXPERIENCE

Digital Marketing & SEO Specialist

Jumia Fashion Shop | January 2020 – Present

• Implemented SEO strategies that increased organic traffic by 25%.
• Conducted keyword research and optimized website content for high-ranking performance.
• Managed technical SEO audits and recommended improvements.
• Developed and executed link-building campaigns to enhance domain authority.
• Monitored and analyzed SEO performance using Google Analytics, Search Console, and other tools.

SEO & Digital Marketing Consultant

Airbnb Business | March 2018 – Present

• Optimized Airbnb listings to improve visibility and conversion rates.
• Conducted competitive analysis and implemented local SEO strategies.
• Created engaging content and marketing campaigns to attract potential guests.
• Utilized analytics to track booking trends and optimize pricing strategies.

SEO Analyst

Global Links Digital Solutions | June 2015 – December 2019

• Performed SEO audits and competitor analysis to identify growth opportunities.
• Optimized website structure and metadata to enhance search engine rankings.
• Managed PPC campaigns and social media marketing to drive traffic.
• Collaborated with content creators to develop SEO-friendly content strategies.

EDUCATION

Bachelor’s Degree in Digital Marketing
University of California, Berkeley | September 2011 – June 2015

B2-C1 English Proficiency Course
British Council (IELTS Preparation Course) | March 2017 – September 2017

CERTIFICATIONS

• Google Analytics Certification – 2017
• Google Ads Certification – 2018
• HubSpot Content Marketing Certification – 2019
• SEMrush SEO Toolkit Certification – 2020
• Yoast SEO for WordPress Certification – 2021

TECHNICAL SKILLS

• SEO Tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz
• Content Management Systems: WordPress, Shopify, Wix
• Programming Languages: HTML, CSS, JavaScript (Basic)
• PPC & Paid Advertising: Google Ads, Facebook Ads, LinkedIn Ads
• Keyword Research & Competitor Analysis
• Link Building & Backlink Strategy

SOFT SKILLS

• Analytical Thinking & Problem-Solving
• Effective Communication & Copywriting
• Project Management & Team Collaboration
• Adaptability & Continuous Learning

LANGUAGES

• English (B2-C1 Proficiency)