SUMMARY OF SKILLS

Digital Marketing – Google PPC | Social | SEO | Email | eCommerce | AI Content, & GA 4 Expert

✓ Expert in Digital Marketing Pay Per Click (PPC) – Google Ads & Bing for eCommerce, healthcare, financial, local services – Roofing, HVAC, Plumbing, Tree cutting, Power Wash, & cleaning etc.
✓ Google Ads – expert in Merchant Center, RSA, Pmax, & Google Service Ads
✓ Expert in UTM, GTM, GA 4 – expertise in creating Containers, Tags, Triggers, & Events to track conversions
✓ Extensive experience in managing Paid campaigns for Meta - Instagram, Facebook; TikTok, SnapChat, X, Reddit, Threads, LinkedIn, & YouTube
✓ Extensive experience in Digital Marketing Concepts – Keyword research, Match Types, Dynamic KW Insertion, Ad Extensions, Re-marketing, GEO-targeting, Day-parting, Mobile bidding; Audience – Look-aLike Audience, Re-targeting, Re-marketing audience
✓ Organic Social Media postings & paid campaign mgmt to increase user engagement, leads, & ROAS mgmt
✓ Expert in LinkedIn – Sales Navigator InMail product to gain leads for client’s business
✓ Expertise in Audience Selection & boosting posts to increase engagements & conversions

Strengths are in organizing, leading teams, researching, & presenting the technologies/systems

TECHNICAL SKILLS

Paid Google

• Standard Search, Smart Search, Dynamic Search, PMax, Demand Gen, and Display campaigns

• Use extensions such as Site Links, Call Out, Structured Snippet, Image, and Dynamic Keyword Insertion for ad copies

Paid Social

• Set up different types of Ad campaigns i.e. Static image, Video Ad, Catalog, & ASC campaigns

• Shop setup - fb-shop, Instagram-shop, TikTok Shopping central

• FB pixel setup to track the final purchase conversions

• Built UTM parameters in GA 4 to track visitor’s behavior

• Acquire new customers with Interest and Lookalike Audiences using existing customer email list

• Created specific custom audiences for retargeting (e.g., if a customer bought a product in the last 60 days then re-target them)

• Intent-based targeting for new customers

CMS – WordPress, Drupal, Joomla, Magento, Shopify, Wix, Squarespace
Social Media Posting Mgmt – Hootsuite, Loomly, Thryv, Buffer, Sprout Social, SocialBee, Later
SEO – Yoast, SEMrush, Ahrefs, Moz Pro, Screaming Frog, Ubersuggest, SurferSEO
Email Outreach – BuzzStream, Mailchimp, Constant Contact, ActiveCampaign, ConvertKit, Brevo, Hunter.io
PPC – Google Ads, Google Console, Google Tag Manager, Google Analytics (GA), Microsoft Advertising (Bing Ads), Facebook Ads Manager, LinkedIn Ads, AdRoll, TikTok Ads Manager
CRM – HubSpot, GoHighLevel (GHL), Zoho CRM, Salesforce, Pipedrive, Freshsales, Keap (Infusionsoft)
Project Mgmt – Jira, Microsoft Teams, Asana, Trello, Monday.com, ClickUp, Basecamp, Notion

Manish Keemtee 2

EDUCATION

• M.B.A – Webster University, Columbia, SC

• B.S. Computer & Systems Engineering – Rensselaer P. Institute (RPI), Troy, NY

PROFESSIONAL EXPERIENCE

G2CPartners, LLC – Digital Marketing & Analytics Services
Jun. 2009 – Present
Digital Marketing Consultant
➢ Lead strategy for multiple clients for Google & Bing PPC, Social Media, & Email marketing
➢ Produce strategy to optimize PPC accounts for $5k, $10k, & over $100k monthly budgets
➢ Perform Keyword Research, Competitor research & produce PPC strategy as per client’s products & services
➢ Analyze competitor landscape & produce Ad Groups, Ad copies, & conversion goals
➢ Data Driven Analysis to optimize PPC campaigns for Search Queries/Search Terms, Keywords, Ad Extensions, & Ad Copies; produce re-marketing campaigns
➢ Update negative keyword with match types
➢ Setup & use Google Console, Google Tag Manager, & Google Analytics (GA 4); utilize GA to analyze conversion funnel & bounce rate
➢ Manage multiple Paid Social Media campaigns with TikTok, SnapChat, Instagram, Facebook, LinkedIn, Pinterest, YouTube, & Twitter
➢ Produce Look-a-Like, Custom, & Saved audience using client’s existing customer demographic & psychographic information and customer email list
➢ Create TikTok Cost per Thousand Impressions pop-up ads in feed video, branded filters, & influencer brand partnerships
➢ Produce SnapChat ad units between stories, branded filters, & shoppable ads
➢ Extensive experience in writing ad copies for social media platforms which has marketing attributes such as promotions, urgencies, Call to Action, & Out-Of-Box thinking
➢ Produce “Posts” for Facebook, Twitter, Instagram, Pinterest, & LinkedIn social media channels
➢ Extensive expertise in on-page & off-page SEO strategy implementation including link building & content optimization

Performics - Chicago, IL
(Formerly owned by Google, currently, with Publicis)
Sep. 2007 – Apr. 2009
 

Analytics Team Lead
➢ Led multiple enterprise level PPC accounts with multi-million dollar spend for Data Analysis & Advanced analytics to optimize the campaigns
➢ Presented recommendations to executive team including VP of Strategic Services & Marketing Head
➢ Implemented advanced analytics algorithm to manage the keyword bids
➢ Negotiated pricing for offshore project work with offshore vendors
➢ Created multiple SOWs for analytics, marketing, & strategic services group
➢ Visited Vendor’s offshore office in Bangalore & Mysore (India) to train the offshore resources & build the working relationship with offshore management team