Fun. Quirky and curious, I let your Ideas come to life in a colorful way !

KEY SKILLS

• Project Management
• Creative Direction
• Adobe Illustrator
• Adobe Photoshop
• Adobe Premiere
• Canva
• Logo Design
• Poster Design
• Digital Drawing
• Fluency in English and Filipino

PROFESSIONAL EXPERIENCE

FREELANCE GRAPHIC DESIGNER

📍 Emerging Islands | August 2023 - Present

• Conceptualized and art-directed climate urgency zines for Emerging Island events, raising awareness of environmental challenges.
• Led the layout design for National Geographic's Oceans Tomorrow exhibits, showcasing Hong Kong's commitment to preserving its coastal, reef, and urban ecosystems.
• Developed educational infographics for a broad audience in Hong Kong, engaging learners of all ages.
• Curated a unique Sounds Like La Union zine featuring music artists CRWN and Escuri, empowering aspiring artists by offering guidance on honing their musical identity.
• Partnered with brilliant artists to create impactful projects driving positive change, including climate awareness zines for Earth Day 2023.

📍 El Union Coffee | March 2023 - December 2023

• Launched and managed a successful summer and I L.U. Longtime merchandise collections. Increased merchandise sales for November 2023 by 10% during a 1-day limited release of the Natural Dye I L.U. Longtime campaign.
• Advocated for La Trinidad and Bagulin Benguet farmers, highlighting their coffee processing techniques in El Union's marketing campaigns, leading to a 40% increase in brand recognition and a 15% rise in product sales.
• Bridged the gap between coffee lovers and producers by celebrating local coffee and immersing in the industry from both sides.
• Created innovative design layouts for engaging coffee training materials and social media templates.

BRAND DESIGNER

📍 Intellicare | November 2021 - April 2023

• Spearheaded the 26th-anniversary rebrand for Intellicare, encompassing logo design, key visuals, presentations, and effective virtual meeting backgrounds.
• Led art direction and production for internal campaigns, including company events, merchandise, and instructional videos.
• Curated engaging social media content, delivering weekly bulletins on health tips to online audiences.
• Expanded Intellicare's client base by 5% through the crafting of informative deck pitches and video presentations, securing partnerships that enhance subscriber benefits.

ART TEACHER

📍 Creative Learning Paths School | October 2018 - March 2020

• Launched online graphic design courses during the pandemic, creating engaging live classes that teach students Adobe Photoshop, design principles, and technical aspects like DPI and print dimensions.

EDUCATION

🎓 AB Multimedia Arts
📍 De La Salle College of Saint Benilde | June 2013 - May 2018