Results-oriented Digital Marketing Specialist with a proven track record of driving growth and optimizing online presence for software companies and e-commerce platforms. Skilled in implementing data-driven strategies across SEO, PPC, social media, and content marketing to achieve measurable business objectives. Passionate about leveraging analytical and creative skills to enhance brand visibility, improve customer engagement, and maximize ROI. Seeking a challenging role to contribute expertise in digital marketing and innovation to help organizations thrive in competitive markets.

EXPERIENCE

Marketing Officer | Brain Station 23 PLC (10/2023 - Present, Mirpur, Dhaka)

• Search Engine Optimization (SEO): Developed and executed SEO strategies to increase visibility and drive organic traffic to game-related content and product pages. Led keyword research, on-page optimization, and link-building initiatives, leveraging analytics tools to track performance.
• Social Media Marketing and Meta-Ad Campaigns: Led multi-channel social media campaigns on Facebook, Instagram, Twitter, and TikTok to engage gaming communities. Managed Meta ad campaigns (Facebook & Instagram), optimizing for conversions and engagement using audience targeting, creative content, and data-driven insights.
• Search Engine Marketing (SEM): Oversaw paid search campaigns on Google Ads and LinkedIn, focusing on keyword bids, audience segmentation, and creative testing to maximize ROI.
• Lead Acquisition and Email Marketing: Developed lead acquisition strategies via LinkedIn, gaming forums, and community events. Implemented automation workflows and nurturing funnels to optimize conversions.
• CRM Management & Marketing Automation: Managed CRM systems to segment and track player data, ensuring personalized marketing efforts. Used automation tools to enhance customer engagement and retention.
• Content Creation and Marketing: Created blogs, newsletters, and promotional materials for gaming audiences. Worked with game developers to highlight key features, updates, and trends.
• Leadership and Strategy: Provided strategic leadership for the digital marketing team, aligning campaigns with business and player acquisition goals.

Digital Marketing Manager | Codex Software Solutions Sdn Bhd (Remote, Cyberjaya, Malaysia) (06/2022 - 10/2023, Dhaka, Bangladesh)

• Search Engine Optimization (SEO): Led comprehensive SEO strategies to boost digital visibility and organic traffic. Managed keyword research, on-page and technical optimization, and link-building initiatives.
• Social Media Marketing and Meta-Ad Campaigns: Developed and executed campaigns to enhance brand presence and engagement. Managed Meta ads with targeted strategies for growth.
• Search Engine Marketing (SEM): Managed PPC campaigns on Google Ads and LinkedIn, using A/B testing and audience segmentation to increase click-through and conversion rates.
• Lead Acquisition and Email Marketing: Designed LinkedIn-based lead generation strategies and automated email workflows to enhance engagement and retention.
• Content Creation: Created high-impact content including blogs, case studies, and whitepapers based on market research insights.
• Leadership and Strategy: Led and mentored a high-performing digital marketing team, ensuring alignment with business objectives.

Jr. Digital Marketing Executive | Banglafire Solution Ltd. (06/2021 - 10/2022, Dhaka, Bangladesh)

• SEO: Supported SEO efforts to enhance Banglafire’s website visibility and organic search rankings.
• Social Media Marketing: Assisted in LinkedIn, Facebook, and Twitter campaigns to increase brand awareness.
• Search Engine Marketing (SEM): Helped manage PPC campaigns on Google Ads and LinkedIn, focusing on audience targeting and ad performance optimization.
• Lead Acquisition & Email Marketing: Assisted in email marketing campaigns aimed at lead nurturing and retention.
• Content Creation: Collaborated with product and sales teams to develop marketing content aligned with industry trends.

EDUCATION

🎓 B.Sc in Honours in Population Science and HRD (01/2017 - 12/2022)
University of Rajshahi, Bangladesh

🎓 Higher Secondary Certificate (2014 - 2016)
Cantonment Public School and College Momenshahi | Science Group | Dhaka Board

CERTIFICATIONS

🏆 Learning & Earning Development Project - Digital Marketing and Content Management
🏆 National Skills Development Authority (NSDA) - Certified Level-3 Digital Marketing Specialist
🏆 Google Digital Garage - Digital Marketing Manager & Social Media Management
🏆 Top Rated Freelancer on Upwork - Digital Marketing Manager
🏆 Top Rated Freelancer on Fiverr - Digital Marketing Strategist

SKILLS

✔ SEO, SEM, SMM
✔ Meta Ads, Google Ads
✔ Web Analytics & Server-Side Tracking
✔ Conversion Rate Optimization (CRO)
✔ Data Analysis & ROAS
✔ Campaign Management
✔ Email Marketing & Lead Acquisition
✔ Content Creation
✔ Web Development Basics
✔ E-commerce Platforms
✔ Graphic Design
✔ Market Research
✔ Project Management
✔ CRM Management
✔ Marketing Automation
✔ Basic UX/UI Design

KEY ACHIEVEMENTS

📈 SEO & SEM Optimization: Increased organic traffic by 35% and improved ROI through strategic SEO & SEM efforts.
🎯 PPC Campaign Management: Boosted conversions by 40% through targeted PPC strategies.
📊 Social Media Engagement: Increased social media engagement by 50%, driving brand awareness & loyalty.
🛍 E-commerce Optimization: Optimized product listings and sales funnels, increasing online sales by 25%.
📩 Email Marketing Success: Improved email open rates by 20% and customer retention by 15% using CRM strategies.