Digital Marketing Professional experienced in paid and organic lead generation campaigns. With expertise in planning and executing end-to-end marketing campaigns across multiple channels. Experienced writing marketing copy for different channels. In my most recent role, I took on email marketing creating and optimizing automated drips as well as onboarding and product usage emails. Coming from an agency background, I developed strong ad optimization skills that deliver results while staying on budget. That was sharpened in my experience in in house marketing researching and testing new advertising channels.