Profile Title
Marketing and Communications Specialist
In BC V6Z, CanadaAbout Me
Graduate with a Bachelor's degree in Business Administration specializing in Communication and Entertainment. Currently, I am studying a diploma in digital marketing, complementing my career and gaining more knowledge.
With a solid background in social media and influencer marketing, I have collaborated on campaigns with globally recognized brands. My focus is on communicating the right message through effective social media strategies, ensuring a positive impact and authentic connection with the audience. As well as an extensive experience in areas such as wedding planning, customer service, and brand partnerships.
I have developed strong skills in event management and strategic relationships. Focusing on creating memorable experiences and fostering lasting relationships, driving success for both clients and collaborating brands.
PROFESSIONAL SUMMARY
- Over 7 years of experience in business administration, communications, and entertainment, with a focus on social media.
- Skilled in developing social media strategies, creating compelling content, and managing talent relationships to enhance brand presence.
- Proven ability to drive engagement and support brand partnerships in fast-paced, dynamic environments.
- Strong organizational skills with a commitment to producing high-quality, data-driven work and supporting team goals.
- Experienced in coordinating events, building client relationships, and handling public relations with adaptability and professionalism.
- Eager to contribute to innovative projects within digital marketing and media, embracing new challenges and growth opportunities.
VOLUNTEER EXPERIENCE
Vancouver Fashion Week | Vancouver, BC
(October 2024)
- Assisted in the event day, coordinating and creating over 15 videos/day for social media channels.
- Supported sta activities by connecting with models and designers to record and upload content to social media such as Instagram and TikTok.
- Focused on capturing high-quality videos from dierent angles of rehearsals, makeup, clothing, and designs.
Grey Cup Festival | Vancouver, BC
(November 2024)
- Check accreditation and manage entry registration for +100 volunteers/individuals who require day passes to enter BC Place stadium.
- Support the Ziptrek team through registration/waivers, outtting + 100 participants to the ziplines and retrieving the equipment upon completion of the zipline activity.
PROFESSIONAL EXPERIENCE
Marketing & Communications Specialist | New York, USA
(January 2024 - June 2024)
StarKix Inc: Start-up - The Live Meet & Greet App where Stars and Fans connect 1:1 from their mobile device.
- Implemented a social media strategy for the new Latin American audience which included building social media accounts from scratch, and posting regular weekly social media content like stories and feed posts.
- Created and designed social media content such as video tutorials, carousels, and reels, utilizing Canva.
- Negotiated with talent representation agencies and gave pitch presentations to more than 20 inuencers at a time.
Talent Management Representative | Mexico
(March 2022 - September 2023)
- Co-lead the brand partnerships area by maintaining contact and follow-ups with at least 5 clients per week.
- Responsible for communication and negotiation between brands and inuencers for social media campaigns, managing an average of 3 campaigns a month and 4 inuencers.
- Developed monthly reports, rosters, and provided an understanding of campaign metrics, such as impressions, reach, and engagement rates, to present at the end of each completed campaign.
- Accompanied talents at brand events, ensuring all inuencer requirements are met, handling public relations, and addressing any issues on the spot.
Sales Representative
(October 2021 - February 2022)
ADWP (International Association of Destination Wedding Professionals) | Merida, Mexico
- Oered and negotiated memberships to association members based in USA and Canada, with new prices, packages, and oers.
- Coordinated events and activities for wedding professionals at annual hotel conventions, including group activities and networking connections.
- Handled administrative tasks including managing databases with more than 500 contacts.
EDUCATION
Digital Marketing Co-Op Diploma |(July 2025)
Cornerstone Community College | Vancouver, BC
Business Administration Bachelor’s Degree |(2021)
School of Commerce and Banking | Mexico City, Mexico Emphasis in Communication & Entertainment
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