A Head of Marketing or Chief Marketing Officer (CMO) is responsible for developing and executing a company’s overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. They lead cross-functional teams across brand, digital, content, and performance marketing, ensuring alignment with business goals. CMOs oversee market research, positioning, and go-to-market campaigns, while also managing external communications and customer engagement. Ultimately, they serve as the strategic bridge between the brand and its audience, shaping how the company is perceived and experienced.

PROFESSIONAL EXPERIENCE

Focus & Find

Vice President, Marketing & Communications | Remote | November 2018 – Present

• Led rebranding and messaging strategies for mission-driven organizations, nonprofits, small businesses, and government agencies to enhance visibility and stakeholder engagement.

• Developed strategic storytelling and content marketing campaigns tailored to workforce development, education, government contracting, and economic development sectors.

• Spearheaded executive thought leadership initiatives, including ghostwriting a book for the CEO, resulting in a 25% increase in LinkedIn engagement and an 8% boost in website traffic for blog content featuring book excerpts.

• Strengthened brand authority by crafting high-impact communication strategies that resonated with diverse audiences, ensuring alignment with clients' missions and business objectives.

70kft

Principal, Marketing & Public Relations | Dallas, TX | April 2009 – November 2018

• Led integrated marketing strategies for technology brands such as Grab Airport Restaurant Mobile Ordering, GE IT, HPE Cloud, Verizon Cloud, and eSentire.

• Developed marketing strategies for healthcare brands, including Numed, Inc., GM Pharmaceuticals, VIMA, Healthy Hearing, and Elevate Med Spa & Cosmetic Surgery.

• Designed and facilitated seven annual workshops on brand positioning and cross-sector collaboration, training 40 employees annually across multiple industries.

• Built compelling narratives for media and stakeholder engagement, increasing social media engagement by 18% for key digital marketing clients.

Whirlpool Corporation

North America Director, Public Relations | Benton Harbor, MI | October 2004 – December 2008

• Directed PR and marketing initiatives for a multi-brand portfolio, achieving market leadership and securing #1 share-of-voice media coverage for laundry and dishwashers.

• Led the PR voice for the Amana brand, achieving a #3 category positioning in share-of-voice despite limited retail presence.

• Standardized communication practices across North America to align with global corporate strategies.

Golin

Vice President, Public Relations | Chicago, IL & Charlotte, NC | February 2002 – October 2004

• Led public relations for Lowe’s Home Improvement (1,000 store locations during tenure), launching and managing a satellite Charlotte office to serve Lowe’s headquarters.

• Served as the primary creative strategist for consumer go-to-market strategies, increasing store traffic.

• Outperformed The Home Depot in brand coverage across key markets, securing a dominant share-of-voice in news for lawn & garden, home décor, and home organization.

• Supported crisis communications messaging and response strategy.

Edelman

Account Supervisor, Public Relations | Dallas, TX | January 2000 – February 2002

• Led PR campaigns for The Home Depot Southwest Division (150+ stores) and the Texas Beef Council, managing crisis response and messaging.

• Established best practices in media relations, driving store traffic through strategic media engagement.

• Spearheaded multi-market media relations for pharmaceutical brands Tamiflu and Xenical.

EDUCATION

Drake University
Bachelor of Science in Journalism & Mass Communications

KEY ACHIEVEMENTS

🏆 Golden SABRE Award for Integrated Marketing and Communications
🏆 Dallas Minority Business Leader of the Year
🏆 Best Places to Work (Small Business Category)
🏆 PR Week’s Top 40 Under 40 for exemplary communications leadership
🏆 PRSA Bronze Anvil for innovative podcasting initiatives