I didn’t wake up one day and decide, “You know what? Brand design.” Nope. In 2019, I joined a government-funded social media marketing program (because why not?), thinking I’d just pick up some digital skills. What I didn’t expect was to stumble into an entire world where design wasn’t just about making things look good—it was about giving businesses a voice.

Then 2020 hit, and while the world was in chaos, I discovered something that made sense: brand identity design. And let me tell you—nothing beats the moment when a bunch of scattered ideas and a Pinterest board click into a full-blown brand that actually feels right. That’s when I knew: this wasn’t just something I enjoyed—it was something I needed to do.

But here’s the thing—I don’t just design for the sake of aesthetics. I design for businesses that are out here doing something real—coaches changing lives, service providers making a difference, visionaries with ideas too big to stay hidden. Because the right branding? It doesn’t just look good—it works. It attracts, sells, and tells the world, “Hey, take us seriously.”

And then life threw me a plot twist. Motherhood, loss, and a whole lot of perspective. I realized that if I was going to build brands that actually meant something, I had to start with my own. So, I made a decision—to design my life with the same intention I bring to my clients. More presence, more purpose, no fluff. That mindset shift changed everything, and now it’s the foundation of how I create: clear, strategic, and deeply aligned with what truly matters.

I know what it’s like to have something amazing to offer and feel like no one’s seeing it. That’s why I don’t just slap a logo on and call it a day—I craft brand identities that make people stop, look, and connect. Because when purpose meets design? That’s when the magic happens.

EDUCATIONAL BACKGROUND

🎓 Mindanao State University
Bachelor of Arts in Philosophy, 2012
(Mindanao State University- Main Campus)

CAREER SUMMARY

Marketing Officer

📍 Madcafe Mindanao | Hus Hotel | February 2024 - Present

• Creates content strategy, planning, and content design for Facebook and Instagram pages.

Brand Design and Content Plan

📍 Alchemy After Hours | July 2024

• Designed branding for Alchemy After Hours, including social media collaterals, Canva portfolio website, and a 2-month content calendar and design.

Resource Person - Digital Marketing for SMEs

📍 Linggo ng Lanao Del Sur | July 2024 & July 2023

Brand Strategy and Design

📍 Hus Hotel CDO | February 2023

• Created the name and designed branding for Hus Hotel.

DICT Resource Trainer - General Virtual Assistance

📍 August - October 2022 | Trained indigent constituents from Agusan Del Sur on virtual assistance skills.
📍 May 2022 | Trained DepEd TLE Teachers from CARAGA region on virtual assistance skills.
📍 September - December 2021 | Trained students from Surigao for basic virtual assistance skills.

Social Media VA

📍 Original Saigon Restaurant | February 2020 - December 2020

• Created and designed posts for Instagram and Facebook.
• Scheduled posts and performed daily metric checks.

📍 Kalen Jordan (Podcast Content Creator) | September 2019 - January 2020

• Scheduled posts on YouTube, Twitter, and Instagram.

Customer Service Representative

📍 Alorica | January 2013 - November 2016

• Handled administrative tasks, including account activation, billing concerns, and technical issues.

SKILLS

• Brand identity design
• Market research
• Content planning
• Content calendar planning
• Content design

TOOLS I USE

• Canva
• CapCut
• Meta Business Suite
• Trello
• Google Suite
• Adobe Illustrator
• Adobe Photoshop
• AI Tools

SKILLS TRAINING

DigitalJobsPh Technical Training - Training of Trainers for General Virtual Assistant Skills (DICT)

📅 April 12-16, 19-23, 29, and 30 (Online Event)

DigitalJobsPh Training - Social Media Marketing and Advertising (DICT)

📅 8-week learning program completed on November 5, 2019
📌 Certificate: View Here