My name is  Ed Christian. I have served as Social MediMarketing Manager for the last 6 years, leading the Marketing Department in my previous company. My responsibilities included campaign and brand management, yearly strategic planning, conducting training and supervising my marketing associates.

I pay close attention to details and always ensure instructions are followed correctly. Since I’m a Filipino and English is not my first language, although I can communicate well and create content in English I always make sure grammar and spelling are accurate. I double-check all marketing content using tools like Grammarly, ChatGPT, and Google Translate to avoid mistakes and ensure effectiveness.

I’m skilled in content creation, video editing, graphic designing, ad campaigns across platforms like Facebook, Instagram, and TikTok. I also excel in short-form content creation, repurposing long-form videos into engaging clips and advertising using Facebook Ads Manager. 

MY PORTFOLIO LINK:
https://drive.google.com/drive/folders/1AvlmHJyicp2BAPsobofBuIVJ6YlPzh0H?usp=sharing 

EDUCATION
Asian Development Foundation College
Graduate of Bachelor of Science in Hotel and Restaurant Management

WORK EXPERIENCE

KRT Dynasty Milktea Corp., | Unit 202 Del Monte Mansion, Del Monte, Quezon City
Head Social Media and Marketing Manager | June 2020 - June 2024

• Strategy Development: Develop and implement a cohesive social media and marketing strategy aligned with the company’s objectives.

• Team Leadership: Lead, mentor, and manage a team of social media and marketing professionals. Assign tasks, set performance goals, and provide regular feedback to team members.

• Content Creation and Management: Oversee the creation of engaging and high-quality content for social media platforms, including text, images, videos, and other multimedia. Ensure brand consistency in all content and communications.

• Campaign Management: Plan and execute marketing campaigns across various channels, including social media, email, and digital advertising. Coordinate with other departments to ensure cohesive campaign execution.

• Social Media Management: Manage and grow the company’s social media presence on platforms such as Facebook, Instagram, Youtube, and others. Track social media metrics and report on the effectiveness of strategies and campaigns.

• Brand Development: Enhance and maintain the company’s brand image and reputation through strategic marketing and communication efforts. Ensure brand guidelines are adhered to in all marketing materials and communications.

• Stakeholder Collaboration: Work closely with other departments, such as sales, product development, and customer service, to align marketing efforts with overall business objectives. Build and maintain relationships with external partners, influencers, and media outlets.

Star Legends Adventures Travel & Tours Inc., Tacloban City
Social Media Manager & Trainer/Coach | July 2018 - May 2020

• Strategy Development: Develop and execute a comprehensive social media strategy tailored to the travel and tourism industry. Create a content calendar that aligns with marketing campaigns, seasonal travel trends, and promotional activities.

• Content Creation and Management: Create compelling and visually appealing content, including photos, videos, stories, and blog posts that highlight travel destinations, tour packages, and customer experiences.

• Community Engagement: Build and nurture an online community of travelers and enthusiasts by actively engaging with followers, responding to comments, messages, and reviews.

• Campaign Management: Plan and execute social media marketing campaigns to promote specific travel packages, special offers, and seasonal promotions.

• Brand Advocacy: Promote and protect the company’s brand image and reputation through strategic social media activities. Ensure all content and communications reflect the brand’s values and mission. Address any negative feedback or crises on social media in a professional and timely manner.

• Customer Insights: Gather and analyze customer feedback, preferences, and behavior on social media to inform product development and marketing strategies. Stay updated on industry trends and emerging social media platforms to keep the brand relevant.

• Program Development: Develop comprehensive training programs and materials that address identified needs. Create training manuals, presentations, e-learning modules, and other educational content.

• Evaluation and Feedback: Monitor and evaluate the effectiveness of training programs through feedback, assessments, and performance metrics. Provide feedback to trainees and offer additional support as needed.

• Team Collaboration: Work closely with HR and department heads to ensure training programs align with organizational goals. Lead and mentor a team of trainers, if applicable.

Leyte Park Resorts Hotel, Tacloban City
Front Desk Supervisor | September 2016 - May 2018

• Customer Service:

  • Greet and welcome guests upon arrival.

  • Address and resolve guest complaints and concerns promptly and professionally.

  • Ensure a high level of guest satisfaction and service standards.

• Staff Management:

  • Supervise front desk staff, including receptionists and concierge.

  • Train new employees and provide ongoing training and development for existing staff.

  • Conduct performance evaluations and provide feedback.

• Operations:

  • Oversee daily front desk operations, including check-ins, check-outs, and reservations.

  • Monitor and manage inventory of front desk supplies.

  • Ensure compliance with all hotel policies, procedures, and standards.

• Administrative Duties:

  • Prepare and submit reports as required by management.

  • Assist with budgeting and financial planning for the front desk operations.

  • Handle administrative tasks such as correspondence, filing, and record-keeping.

• Communication:

  • Relay information about guest preferences, special requests, and any other relevant details to appropriate departments.

  • Ensure all staff are informed of important updates and changes in procedures.

• Problem-Solving:

  • Address and resolve operational issues that arise during shifts.

  • Implement solutions to improve efficiency and guest satisfaction.

  • Handle emergencies and coordinate with security and management as needed.

TRAINING AND SEMINARS ATTENDED

• Career Orientation Seminar in the Cruise Line Industry
  At the Magsaysay Center for Hospitality and Culinary Arts | September 10, 2015

• Hotel and Resort Experiential Learning
  At Club Balai Isabel, Talisay Batangas | September 11, 2015

• Sofitel Overview Hotel Familiarization Tour
  At SOFITEL PHILIPPINE PLAZA MANILA, Pasay City | September 8, 2015

• Strategic Human Resource Management and Career Planning
  At Asian Development Foundation College, Tacloban City | March 4, 2016

SKILLS:

• Computer: Microsoft Office, Excel, Google Sheets, Slack, Canva, Capcut, Camtasia, Video Editor, Graphic Designer, and FB Ads Manager

• Language: Filipino and English