Profile Title

Digital Marketer | Google ADS | Social Media | SEO

In P 711 4A II Town Ship Lahore

About Me

Irfan Wadood is a skilled Digital Marketer with expertise in SEO, PPC, and Social Media Marketing. He helps businesses grow through strategic online campaigns and impactful digital solutions.

 

ACADEMIC QUALIFICATION:
Degree                            Year                       %Age                          Board/University

B. A                                2012                           52                                BZU Multan
D.A.E(Electrical)            2008                         67%                              Govt. College of Technology, Lahore.
Matriculation                 2001                           55%                              Jinnah Foundation High School, Lahore


 

Google Certifications

  • Google My Business (GMB)

    • Issue Year: 2016
    • Expire Year: 2018
    • Issued By: Google
  • Google AdWords Shopping Certification

    • Issue Year: 2017
    • Expire Year: 2018
    • Issued By: Google
  • Bing Accredited Professional

    • Issue Year: 2016
    • Expire Year: 2017
    • Issued By: Google
  • Advanced Google Analytics

    • Issue Year: 2016
    • Expire Year: 2017
    • Issued By: Google
  • Google Analytics Certification

    • Issue Year: 2017
    • Expire Year: 2018
    • Issued By: Google
  • Google AdWords Search Certification

    • Issue Year: 2017
    • Expire Year: 2018
    • Issued By: Google

 

 

EXPERIENCE:

2 years’ experience as a Freelance SEO.



Professional Experience

Head of Digital Marketing

TGS Inc, USA | October 2023 – Present

Responsibilities:

  • Develop and oversee digital marketing strategies aligned with business objectives.

  • Lead a marketing team, providing guidance, training, and workflow management.

  • Execute digital campaigns across social media, PPC, SEO, and email marketing.

  • Analyze campaign performance and optimize strategies for better ROI.

  • Oversee content creation to align with SEO and branding guidelines.

  • Stay updated on digital trends, implementing innovative strategies.

  • Collaborate with stakeholders and manage marketing budgets effectively.

 

 

Digital Marketing Consultant

Blackbird Packaging Solution, Inc, USA | October 2021 – December 2023

Responsibilities:

  • Develop and implement tailored digital marketing strategies.

  • Conduct market analysis to identify growth opportunities.

  • Manage campaigns across Google Ads, Facebook, Instagram, and LinkedIn.

  • Optimize SEO through audits and on-page/off-page strategies.

  • Design and manage paid advertising for maximum ROI.

  • Provide analytical insights using tools like Google Analytics and SEMrush.

  • Collaborate with content creators for cohesive branding.

  • Conduct competitor analysis and offer social media marketing consultancy.

Key Competencies:

  • Strategic thinking, problem-solving, creativity, and adaptability.

  • Strong analytical and communication skills.

  • Proficiency in digital marketing tools and platforms.

  • Google Ads and Meta Ads certifications (preferred).

 

Chief Marketing Officer

Cyber Imaging System, Inc, USA | October 2019 – December 2021

Responsibilities:

  • Develop and implement marketing strategies for growth.

  • Lead a marketing team, fostering collaboration and performance excellence.

  • Enhance brand visibility and manage branding initiatives.

  • Conduct market research to refine marketing approaches.

  • Oversee digital marketing efforts, including SEO, PPC, and social media.

  • Coordinate product positioning with sales and product teams.

  • Manage budgets and track marketing campaign performance.

  • Ensure compliance with industry regulations.

 

Digital Marketing Manager

TCB Inc, USA | April 2018 – October 2019

Responsibilities:

  • Conduct keyword research, competitor analysis, and SEO audits.

  • Implement on-page and off-page SEO strategies.

  • Manage social media marketing and link-building strategies.

  • Monitor website traffic and analytics for strategic insights.

  • Optimize campaign effectiveness through performance analysis.

 

SEO Manager

Custom Packaging Pro LLC, USA | September 2016 – April 2018

Responsibilities:

  • Conduct keyword research, web scraping, and SEO audits.

  • Optimize website content and improve search rankings.

  • Develop and implement link-building strategies.

  • Analyze and adjust SEO campaigns for better performance.

 

Digital Marketing Manager (Team Lead)

IPS USA | March 2014 – September 2016

Responsibilities:

  • Develop and execute digital marketing strategies.

  • Manage campaigns across SEO, SEM, email, and social media.

  • Lead a team and oversee content creation and branding.

  • Analyze marketing performance and adjust strategies accordingly.

  • Monitor and optimize digital marketing budgets.

 

SEO Manager

AA Enterprises, Lahore | March 2013 – March 2014

Responsibilities:

  • Develop and execute SEO strategies, including technical SEO.

  • Conduct competitor analysis and keyword research.

  • Optimize website architecture for search visibility.

  • Implement link-building and outreach strategies.

  • Track SEO performance using Google Analytics and other tools.

 

SEO Expert (Team Lead)

Shoppingate, Lahore | February 2012 – March 2013

Responsibilities:

  • Conduct keyword research and on-page SEO optimization.

  • Develop and execute link-building campaigns.

  • Audit website traffic, rankings, and SEO effectiveness.

 

SEO Executive

Synmatix.com.au, Lahore | March 2010 – February 2012

Responsibilities:

  • Perform keyword research and on-page optimization.

  • Implement social media marketing and link-building strategies.

  • Track website performance and optimize accordingly.

 

Technical Skills & Expertise

  • SEO (On-page, Off-page, Technical SEO)

  • Google Ads & Meta Ads

  • Social Media Marketing (Facebook, Instagram, LinkedIn)

  • Content Strategy & Brand Management

  • Data Analysis & Performance Tracking

  • PPC Campaigns & Lead Generation

  • Digital Marketing Budget Management

  • Competitor Research & Market Trends

 

Education & Certifications

  • Bachelor’s Degree in Marketing, Business, or Related Field (Preferred)

  • Certifications: Google Ads, Meta Ads (Preferred)

  • Tools & Platforms: SEMrush, Ahrefs, Google Analytics, Screaming Frog, Moz

 

Personal Attributes

  • Strong leadership & team management skills

  • Excellent analytical & problem-solving abilities

  • Creative, adaptable & results-driven

  • Strong communication & interpersonal skills

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