Profile Title
Digital Marketer | Google ADS | Social Media | SEO
In P 711 4A II Town Ship LahoreAbout Me
Irfan Wadood is a skilled Digital Marketer with expertise in SEO, PPC, and Social Media Marketing. He helps businesses grow through strategic online campaigns and impactful digital solutions.
ACADEMIC QUALIFICATION:
Degree Year %Age Board/University
B. A 2012 52 BZU Multan
D.A.E(Electrical) 2008 67% Govt. College of Technology, Lahore.
Matriculation 2001 55% Jinnah Foundation High School, Lahore
Google Certifications
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Google My Business (GMB)
- Issue Year: 2016
- Expire Year: 2018
- Issued By: Google
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Google AdWords Shopping Certification
- Issue Year: 2017
- Expire Year: 2018
- Issued By: Google
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Bing Accredited Professional
- Issue Year: 2016
- Expire Year: 2017
- Issued By: Google
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Advanced Google Analytics
- Issue Year: 2016
- Expire Year: 2017
- Issued By: Google
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Google Analytics Certification
- Issue Year: 2017
- Expire Year: 2018
- Issued By: Google
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Google AdWords Search Certification
- Issue Year: 2017
- Expire Year: 2018
- Issued By: Google
EXPERIENCE:
2 years’ experience as a Freelance SEO.
Professional Experience
Head of Digital Marketing
TGS Inc, USA | October 2023 – Present
Responsibilities:
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Develop and oversee digital marketing strategies aligned with business objectives.
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Lead a marketing team, providing guidance, training, and workflow management.
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Execute digital campaigns across social media, PPC, SEO, and email marketing.
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Analyze campaign performance and optimize strategies for better ROI.
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Oversee content creation to align with SEO and branding guidelines.
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Stay updated on digital trends, implementing innovative strategies.
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Collaborate with stakeholders and manage marketing budgets effectively.
Digital Marketing Consultant
Blackbird Packaging Solution, Inc, USA | October 2021 – December 2023
Responsibilities:
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Develop and implement tailored digital marketing strategies.
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Conduct market analysis to identify growth opportunities.
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Manage campaigns across Google Ads, Facebook, Instagram, and LinkedIn.
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Optimize SEO through audits and on-page/off-page strategies.
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Design and manage paid advertising for maximum ROI.
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Provide analytical insights using tools like Google Analytics and SEMrush.
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Collaborate with content creators for cohesive branding.
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Conduct competitor analysis and offer social media marketing consultancy.
Key Competencies:
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Strategic thinking, problem-solving, creativity, and adaptability.
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Strong analytical and communication skills.
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Proficiency in digital marketing tools and platforms.
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Google Ads and Meta Ads certifications (preferred).
Chief Marketing Officer
Cyber Imaging System, Inc, USA | October 2019 – December 2021
Responsibilities:
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Develop and implement marketing strategies for growth.
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Lead a marketing team, fostering collaboration and performance excellence.
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Enhance brand visibility and manage branding initiatives.
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Conduct market research to refine marketing approaches.
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Oversee digital marketing efforts, including SEO, PPC, and social media.
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Coordinate product positioning with sales and product teams.
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Manage budgets and track marketing campaign performance.
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Ensure compliance with industry regulations.
Digital Marketing Manager
TCB Inc, USA | April 2018 – October 2019
Responsibilities:
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Conduct keyword research, competitor analysis, and SEO audits.
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Implement on-page and off-page SEO strategies.
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Manage social media marketing and link-building strategies.
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Monitor website traffic and analytics for strategic insights.
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Optimize campaign effectiveness through performance analysis.
SEO Manager
Custom Packaging Pro LLC, USA | September 2016 – April 2018
Responsibilities:
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Conduct keyword research, web scraping, and SEO audits.
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Optimize website content and improve search rankings.
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Develop and implement link-building strategies.
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Analyze and adjust SEO campaigns for better performance.
Digital Marketing Manager (Team Lead)
IPS USA | March 2014 – September 2016
Responsibilities:
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Develop and execute digital marketing strategies.
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Manage campaigns across SEO, SEM, email, and social media.
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Lead a team and oversee content creation and branding.
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Analyze marketing performance and adjust strategies accordingly.
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Monitor and optimize digital marketing budgets.
SEO Manager
AA Enterprises, Lahore | March 2013 – March 2014
Responsibilities:
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Develop and execute SEO strategies, including technical SEO.
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Conduct competitor analysis and keyword research.
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Optimize website architecture for search visibility.
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Implement link-building and outreach strategies.
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Track SEO performance using Google Analytics and other tools.
SEO Expert (Team Lead)
Shoppingate, Lahore | February 2012 – March 2013
Responsibilities:
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Conduct keyword research and on-page SEO optimization.
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Develop and execute link-building campaigns.
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Audit website traffic, rankings, and SEO effectiveness.
SEO Executive
Synmatix.com.au, Lahore | March 2010 – February 2012
Responsibilities:
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Perform keyword research and on-page optimization.
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Implement social media marketing and link-building strategies.
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Track website performance and optimize accordingly.
Technical Skills & Expertise
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SEO (On-page, Off-page, Technical SEO)
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Google Ads & Meta Ads
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Social Media Marketing (Facebook, Instagram, LinkedIn)
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Content Strategy & Brand Management
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Data Analysis & Performance Tracking
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PPC Campaigns & Lead Generation
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Digital Marketing Budget Management
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Competitor Research & Market Trends
Education & Certifications
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Bachelor’s Degree in Marketing, Business, or Related Field (Preferred)
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Certifications: Google Ads, Meta Ads (Preferred)
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Tools & Platforms: SEMrush, Ahrefs, Google Analytics, Screaming Frog, Moz
Personal Attributes
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Strong leadership & team management skills
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Excellent analytical & problem-solving abilities
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Creative, adaptable & results-driven
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Strong communication & interpersonal skills
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