I am a trained journalist and corporate communication consultant.I leverage high impact communication strategies to drive messaging and PR strategy.

Portfolio Website: www.nyawalopr.com
Blog: www.georgenyawalo.wordpress.com

Strengths

• Critical thinker

• Interpersonal skills

• Creative Problem solving skills

• Adaptive

• Organisational skills

• Digital Literacy

• Team Management

• Exceptional leadership skills

Language

• English Proficiency – B2

Professional Summary

• George is a meticulous Virtual Assistant with over 7 years success in creating and executing high impact Communication strategies across the Globe.

• My VA profile encompass Journalism, Content strategy, Corporate communication consultancy, Brand strategy, Marketing strategy and Strategic Communication.

• I am a self-motivated creative Communications Specialist excellent at executing comprehensive strategies that not only amplify brand voice but also improve reputation and spur growth.

• The effectiveness of my communication expertise is not only fuelled by a solid background in journalism but also driven by the passion to leverage transformative communication in driving outreach strategies.

Education Background

• 2025–2027 ; St Paul’s University

  • Bachelor of Arts in Communication (Public Relations & Development Communication)

• 2016–2018 ; Kenya Institute of Mass Communication

  • Diploma in Broadcast Journalism

• 2007–2008 ; Kenya Institute of Mass Communication

  • Certificate in Broadcast Journalism

• 2003–2006 ; Dandora Secondary School

  • Kenya Certificate of Secondary Education

Skill Highlights

• Admin Support and Outreach strategy

• SEO Content Strategy and Execution

• Social Media Strategy and Execution

• Corporate Communication

• Market Research and Planning

• Copy Writing

• Email outreach strategy and execution

• Website Management and SEO Strategy

• Public Relations strategy and execution

• Stakeholder Relationship management

• Brand strategy

• Digital Marketing Strategy

Working Experience

Jan 2025 – March 2025 – General Admin. (Part Time / Remote – USA)
Transcend Apex
Duties and Responsibilities:

• Copy Writing & Content support i.e. crafting copy for outreach, social media, emails, marketing materials etc

• Support Company direction & strategy i.e. align daily operations with the company vision by organizing ideas, tracking progress and ensuring the team stays on course

• Assisting with outreach and SOPs to optimize operations

• Assist with scheduling, reminders, follow ups, coordination etc

Jan 2020 – Nov 2023 – Content Strategist (Full Time / Remote – USA)
The Revenue Avenue (TRA)
Duties and Responsibilities:

• Creating and sharing content across various platforms

• Client outreach across various channels

• Copy writing content for websites, marketing, Public Relations, Email copies, sales, landing pages and creating lead magnets

• Content strategy and execution across multiple platforms

• SEO content strategy by ensuring content generated is published on high dofollow platforms to spur website traffic

• Supporting the COO and the CEO with creation of reports, pitch decks, PPT, Marketing materials, Communication strategy, Public Relations, crisis management, Marketing proposals and other communication and marketing operation tasks

• Team management. Ensuring the content generated is not only aligned with company needs but also meet the set standards

• Content Calendar management. Ensuring the content timelines are adhered to and published on the right platforms to enhance SEO strategy and supplement marketing efforts

• Investor outreach. Close working relationship with the CEO to ensure pitching materials are ready in time and the correct information is available for sharing with investors

• End-to-end support that ensured TRA’s brand voice is amplified for enhanced brand visibility

May 2023 – August 2023 – Communication Programs Officer (Full Time – KENYA)
Ministry of Health
Duties and Responsibilities:

• Oversaw the creation of the National Cancer Control Program Website and updated content regularly

• Media advocacy to increase cancer screening rates

• Creation and development of cancer communication materials

• Media liaison to enhance visibility of cancer messages

• Content strategy and execution across various platforms

• Review of the National Cancer Communication Strategy

• Grassroot cancer messaging through Community radio stations

• Planned and executed effective cancer communication messages across all the social media channels

• Ensured workshops had cancer communication component

Training and Achievements

• 24th May – 30th May 2023 – Completed 5 Modules on Digital Journalism by: Reuters

  • Award: Certificate of Completion

• 24th Sep – 27th Sep 2012 – Attended Media and Human Rights Training by: Media Council of Kenya

  • Award: Certificate of Participation

• 25th Jan – 27th Jan 2012 – Attended Nairobi Open Data Boot Camp at Strathmore University organized by: Africa Media Initiative

  • Award: Certificate of Completion

Professional Membership

• Media Council of Kenya

• Public Relations Society of Kenya

Hobbies

• Reading

• Watching movies

• Photography

• Watching football

• Biking

• Blogging

• Listening to Music

• Outdoor adventure