Digital Marketing Coordinator
posted 2 months ago

Description

Full job deion

We are seeking a Digital Marketing Coordinator to join our team. You'll work closely with our Digital Strategy team to assist in implementing tailored marketing strategies for our team. This role is perfect for someone looking to gain experience in managing client portfolios and developing multi-channel marketing plans. Strong communication skills are a must. If you're eager to learn and grow in the digital marketing field, we want to hear from you!

On a day-to-day basis, the Digital Marketing Coordinator will:

• Assist with the implementation of digital marketing strategies, including, but not limited to:
  • Search engine optimization (on-page, technical, local, content)
  • Paid advertising (search, display, social, video)
  • Conversion rate optimization
• Attend client meetings, communicating and coordinating details internally and externally.
• Work collaboratively with our developers, designers and project managers to create stunning websites and digital experiences
• Develop industry-specific expertise to share relevant recommendations with clients

You’ll be successful in this role if you…

• Have exceptional written communication skills
• Have some experience with GA4. You don’t need to be an expert, but you should know your way around
• Have experience drafting copy, whether it be for meta deions, ad copy or website content
• Are familiar with Google Tag Manager
• Have a beginner knowledge of search engine algorithms and white hat SEO techniques and some experience with implementation
• Are familiar with SEO tools including SEMrush
• Are familiar with how to set up and manage paid advertising campaigns. Specifically on Google Ads, Meta Ads or Bing Ads
• Are familiar with Conversion Rate Optimization

Bonus points for:

• Google certifications (Analytics, Google Ads Search/Display/Video, etc.)
• Additional language skills (i.e. Spanish or French)
• Experience with Looker Studio
• Experience with advertising on hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com) and metasearch
• Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)

At Wallop, we believe that diversity is a strength and a core value. We are committed to creating a more inclusive workplace and actively encourage applicants from underrepresented groups, including LGBTQ and BIPOC. We are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you require any accommodations, please let us know and we will work with you to meet your needs.

About us

If you have a passion for travel, you’ve landed in the right place. We’re building a team to become the world's leading digital agency for experiential travel, unique properties, and one-of-a-kind hospitality brands. Our ideal employees have an interest in and a desire to develop expertise around the niche we operate in. You’ll work with some of the most unique luxury travel products and destinations in the world. Your job will be to deliver digital services which bring these experiences to life.

While Wallop has moved to remote working, the responsibilities of this position required applicants to be local to our Vancouver office. For those who are keen to meet in real life, our WeWork office is a great place to connect and collaborate with colleagues.

Benefits at Wallop

• Salary range of $45,000 - $56,000
• 15 days of vacation (3 weeks) to start
• Flexible working hours and days
• Ability to work remotely or from our Vancouver office
• Extended health and medical benefits
• Extended Christmas holidays
• Profit share program - when we win as a company, you win as well
• $750 annual health and wellness spending account (for use by you and your family)
• $30 home office stipend per pay period
• $1000 one time home office set up on first pay
• Provided Macbook Pro for work use
• Extended Easter weekend (Easter Monday & Easter Friday)
• Summer company beach day and winter holiday party
• Ability to work from another country to extend a vacation or time in your home country
• Parental leave salary top-up during your first month’s leave

Similar Jobs