Digital Marketing Strategist & Account Coordinator
posted 3 months ago

Description

myMarketing, a pioneering digital marketing agency, is seeking a seasoned Digital Marketing Strategist & Account Coordinator. Renowned for our unique, commitment-free subion model, we provide accessible, high-quality digital marketing services to businesses of all scales. We offer an array of ten major services, offering comprehensive digital marketing solutions tailored to our clients' diverse needs. We pride ourselves on maintaining open, transparent communication throughout project execution, anchored by our extensive experience in the design, technical, and strategic facets of digital marketing.

As an expanding organization, we are eager to welcome an experienced Digital Marketing Strategist & Account Coordinator who can help drive our digital marketing operations and actively engage in our clients' diverse projects.

Introduction to the role

Our clients are typically small to medium-sized businesses with limited marketing personnel, seeking expert support in various digital marketing domains. As part of our team, you will serve as their marketing expert and guide, having the autonomy to operate like a digital marketing consultant while backed by the skillset of our digital marketing experts.

In this role, you will lead our clients' marketing operations, handling strategy, implementation, and analysis of marketing activities. You will have access to our internal resources, tools, and human capital to successfully execute these activities.

For instance, if you need to create an ad or an email and need graphic design skills, our graphic designers are available to assist you. Similarly, if you require support in CRM or advertising tracking implementation, our skilled team members can help. Our clients rely on us for these varied skill sets that may not exist within their own organizations.

Over the last three years, we have developed efficient processes for all kinds of activities such as SEO, copywriting, and email marketing. We also utilize AI-based custom internal apps to increase productivity and enhance the quality of our work. This means you will have all the tools necessary to succeed in your role, providing top-tier performance to your clients, and growing in your marketing career.

Additionally, you will engage in consistent sessions with an experienced Digital Marketing Strategist. This collaboration will foster creative idea exchange and provide valuable guidance to enrich your strategic approach.

Learning and Growth Opportunities

This role offers the opportunity to handle a range of marketing activities for different clients and brands, effectively allowing you to be your own entrepreneur. You'll also have the chance to learn immensely from other digital marketing experts within the company, accelerating your career.

A motivated and skilled Account Coordinator will find myriad opportunities to grow within myMarketing and the industry at large. Dealing with diverse activities, brands, and challenges will provide a fertile ground to demonstrate your abilities and elevate your career.

Who You Are

To thrive in this role, you need to be self-driven, have strong knowledge of various digital marketing areas (including paid advertising) and possess excellent English communication skills. You must be comfortable talking in public to business owners and teams. This position presents an incredible opportunity for you to take your digital marketing skills and career to the next level.

Responsibilities

You will:

• Develop, execute, and manage digital marketing campaigns across platforms, including paid search and social media, contributing to the creation of paid digital marketing initiatives
• Contribute to strategy sessions, offering insights for client benefit and agency improvement
• Monitor, assess, and enhance marketing campaign performance on an ongoing basis
• Manage campaign optimizations, ensuring budgets, quality scores, impression share, and other crucial metrics are maintained
• Serve as the primary contact and digital marketing strategist for a portfolio of clients, managing the complete client life-cycle including launch, check-ins, billing, and off-boarding calls
• Devise customer journeys for email campaigns and plan sequence rollouts
• Write compelling, concise copy for landing pages, emails, ads, and more to optimize click-through and conversion rates
• Optimize bidding at various levels including keyword, placement, device, geographic, demographic
• Stay updated on digital marketing industry trends
• Liaise with team members and clients on project progress, timelines, and results
• Track KPIs to evaluate performance and identify issues
• Produce regular reports and key insights for clients, analyzing campaign performance
• Collaborate with other teams (i.e., design and content teams) to generate high-quality communication materials
• Assist in website development projects by writing content, establishing structures, and implementing page elements

Skills and Qualifications

You are:

• A fluent English speaker with strong written and oral communication skills.
• Well-versed in marketing principles with excellent analytical, organizational, and time management skills.
• Experienced in using email automation platforms, CRMs, Ad Managers (across various social media platforms), Google Ads, Google Analytics, and other automation/analytics tools.
• Proficient in social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
• Comfortable using Google Slides, Docs, and Sheets.
• Detail-oriented, capable of multitasking effectively in a fast-paced environment.
• Adept at working independently or collaboratively as part of a team.
• Must have at least 5 years of experience working in a digital marketing role.

This role is an ideal fit for professionals with a strong background in various digital marketing areas, including running paid advertising campaigns on platforms like Facebook, Google, and LinkedIn. Proficiency in digital marketing platforms such as CRMs and Email Marketing, along with excellent English communication skills, are a must. As part of myMarketing, you will have the autonomy to act like an entrepreneur while supported by our team of digital marketing experts, providing a unique opportunity for career growth.

*Although office space is on the horizon, this position is remote. However, you must be located in Ottawa, as we hold company events every month.

Job Type: Full-time

Salary: $55,000.00-$70,000.00 per year

Benefits:

• Company events
• Paid time off
• Profit sharing
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

Supplemental pay types:

• Bonus pay

Application question(s):

• This job requires coordination, strategy, and fluent communication skills (verbal & written). How experienced are you in these areas?
• When did you graduate from post-secondary education?
• Where are you located? (As the company may have an office in the future, living in Ottawa is required)
• List the digital marketing areas (content, SEO, Email Marketing, Ads, Social Media, etc) that you have experience with. For example: Email Marketing - I have 3 years of experience in Hubspot and sending email campaigns.

Work Location: In person

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