Email Marketing Specialist
posted 2 weeks ago

Description

About Charitable Impact

Charitable Impact is here to help each and every generous Canadian create the meaningful change they seek in the world. Through the unique combination of our online giving tools, consultation services, and Donor Advised Fund - we equip donors (at any budget level) to manage all of their giving from one convenient place, engage their communities to amplify their impact, and donate in a variety of ways from cash to publicly traded stocks.

We take care of each other

Our team members enjoy competitive salaries, purposeful perks, and a culture that gives back and has fun doing it. We support each other, learn from one another, and grow together. We're on an adventure to make giving an intentional and joyful part of daily life! So, come and join us, and let's build a brighter future together.

What you’ll do

As the Email Marketing Specialist, you will create and deliver high-performing email, landing page assets, and more. You will collaborate with the Growth Marketing Manager and Brand team to improve and execute the strategy for all email workflows, templates and messaging pieces. This role will join forces with our Copywriters and Visual Designers to create the copy and visual content to meet acquisition, conversion, and activity targets for both prospective and existing users.

We are a hybrid office, with team members working remotely and in the office. This role is remote eligible within Canada and requires availability during the Pacific Standard Time Zone business hours.

Your responsibilities

Implement the Communications Strategy

• Work collaboratively with the Growth Marketing Manager to distill email and landing page assets pertaining to the communications strategy as well as ad hoc projects
• Build marketing automation journeys and workflows in collaboration with the Engineering, Product Design, and Product Management teams
• Segment users based on demographics, behaviors, and desired responses/actions, collaborating with internal client teams as needed
• Maintain awareness and adhere to all Canadian Anti-Spam Law (CASL) guidelines. Serve as the internal CASL expert for the team

Create and Disseminate High Performing Content

• Collaborate with the Brand team to create the copy and visual content needed to create, adjust, and optimize all email workflows, messages, and landing pages.

• Build the required email and landing page assets pertaining to key audience segments and triggers.

Measure, Report, and Optimize Email Tactics

• Use reporting tools to track and communicate the performance of built emails and landing pages to relevant teams
• Consistently utilize A/B testing in collaboration with the Growth Marketing Manager and the Research team to optimize email and landing page results
• Collaborate with the Growth Marketing Manager and the Business Analytics team to suggest reports that assist in the optimization of email and landing page channels

What we're looking for

• 2-4 years of experience building high performance email and/or landing page assets
• Proven understanding of audience segmentation and audience journey mapping
• Technical experience using an EMS platform (such as Hubspot) as an email, landing page builder and CRM
• Formal degree in Marketing or Communications, or equivalent experience
• A team contributor versus a solo player, promoting collaboration and supporting the needs and objectives of your colleagues
• Drive to continually push the bar higher, embrace innovation, welcome feedback, seek new information, and measure results

Bonus points

• Experience utilizing HTML and CSS in email channels, as well as experience with Salesforce CRM and/or Salesforce Marketing Cloud

Compensation

The expected starting salary range for this role is $70,000 - $80,000/year.

Total rewards

• Extended health care benefits. Vision, dental and paramedical.
• Annual health spending account. To spend on what's important to you.
• Professional development. We believe in supporting our team members achieve their professional goals.
• RRSP matching. To encourage you to save for your future.
• Monthly donation matching. To encourage you to give.
• Rest and relaxation. Minimum three weeks paid annual vacation for all team members.
• Flexibility. Flexible work schedules and remote work options.

Our people make us great

We love working with creative and open-minded people who bring imagination and courage to work, who treat others with respect and kindness, and who act on their generosity each day. We're committed to building an equitable, inclusive, and collaborative workplace that welcomes and encourages members of traditionally underrepresented groups to join our team. We provide equal opportunity and consideration to all qualified applicants. If accommodations are needed during the hiring process, please let us know.

Similar Jobs