Paid Media Specialist
posted 2 weeks ago

Description

The Challenge:

We transform complex business problems into human centred solutions for early stage startups, enterprise ventures, and corporate partners.

You thrive on this stuff!

As part of our tight-knit team you’ll play an integral role in creating experiences that don’t just engage the end user, but completely blow them away.

What you’ll do:

Over the first 6 months you will:

• Manage paid media campaigns across a range of clients and industries including but not limited to financial products and services, e-commerce, urban mobility, trading, iGaming :

• Use your knowledge and hands-on experience within performance marketing platforms to create campaigns across Meta, Google, TikTok, The Trade Desk etc.

• Execute full funnel paid media strategies, following channel specific best practices and their measurements of success

• Implement day-to-day campaign optimizations and budget pacing to achieve account and campaign specific targets

• Understand the process to set up tracking pixels, tags, and conversions for new and existing accounts/channels

• Report and confidently communicate account performance - providing useful insights, learnings and recommendations

• Be instrumental in the success and growth of DIJGTAL and our various partnerships:

  • Bring your ideas to the table with creative ways to prospect and retarget customers through relevant paid media channels

  • Collaborate with creative and content marketing teams to produce impactful high-performing ads

Ongoing

• Analyse and report on campaign performance through root cause analysis, leveraging reporting tools (internal tracker, GA4, etc.) highlighting key trends and actionable insights

• Monitor and optimize campaigns to meet account objectives and targets, keeping your eyes open for new opportunities that will aggressively scale marketing campaigns

• Keep up to date with the ever-changing digital landscape including trends and technology - finding new ways to learn and up-skill

• Make data-driven decisions with a test and learn mindset, a little A/B testing and some multivariate experiments go a long way!

• Be disciplined with budget management, know where and when to push and leverage further opportunities - you’re accustomed to agency life and know how to work within the allocated hours optimally and efficiently

• Efficiently work with content marketing, creative, organic social teams globally to come up with unique campaign concepts and ads to take performance marketing tactics to the next level

What you want:

• To walk us through your agency experience and favourite campaigns to date, why they worked, and how you could have improved on them - we know how you’re always looking to improve on that last campaign

• To be measured by your contribution with the autonomy to do your best work

• To be an integral part of an innovative design and marketing agency/product incubator with a great team (that’s us, BTW)

• Growth. You want to be in a place where you can progress? And have support to succeed? You got it.

• A fast-paced entrepreneurial environment - this is your jam!

• Flexibility and a competitive package

• 4 weeks of work from anywhere policy!

• Fun, casual, and energy rich workspace in the heart of Yaletown

• An opportunity to push the envelope, safely make mistakes, and learn from them

• Gadgets and merch! MacBook, accessories, and other DIJGTAL goodies

• An equal opportunity employer: We value diversity and we are committed to providing a genuinely inclusive, safe, and collaborative working environment

Compensation Range: CA$65K - CA$80K

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