Product Marketing Assistant
posted 1 week ago

Description

Do you want to make a difference within the global transportation planning and design community? With offices around the world, Transoft Solutions is an international leader in the development of innovative and highly specialized software for aviation, civil infrastructure, transportation and operational professionals. Most recently, our exciting predictive analysis technologies are the forefront in the application of AI for traffic safety.

With over 30 years of experience and 50,000 users in 150 countries worldwide, the company’s success is a result of our people, our highly sought-after products, and the exceptional customer service we deliver.

About the Opportunity:

We currently have an opening for a Product Marketing Assistant. As a member of the product marketing team, the Product Marketing Assistant supports all marketing activities that contribute to raising product awareness, assisting with go-to market plans, and meeting business objectives for the Civil & Transportation and Traffic Safety business units. If you are excited about this opportunity and have the skills, experience and values that align to what we’re looking for, we want to speak with you!

NOTE: This is a hybrid role where you will be expected to work a minimum of 2 days per week in the office. We are scheduled to relocate from Richmond to the Waterfront area of Vancouver by April 8th, 2024.

In this role, you will be expected to:

• Research target markets and customer personas to inform product awareness and go-to-market strategies;
• Collaborate on the creation of sales enablement materials to enhance the buyer’s journey;
• Assist in the evaluation of data and the creation of reports on key metrics to measure campaign efficiency and analyze trends;
• Assist in monitoring and enhancing product demand, building the pipeline, and carrying out competitive research on market trends and changes;
• Coordinate marketing events and provide administrative support;
• Contribute to content strategies for different platforms, including social media, website, adverts, emails, case studies, and more;
• Execute email campaigns and assist with SEO/SEM initiatives;
• Support project management and go-to-market plan coordination;
• Master marketing platforms such as Google Analytics and Marketo;
• Manage CRM data to glean insights into leads and customers;
• Assist in aligning stakeholders with marketing objectives through internal communications.

About You:

• You hold a post-secondary education in Marketing, Business, Communications, or a related field.
• You possess 1-2 years of marketing experience, with a preference for B2B environments.
• You have experience working with software or technology companies, which is considered an asset.
• You demonstrate proficiency with social media tools such as LinkedIn, Facebook, and Twitter.
• You excel in setting goals, planning and managing projects, and meeting deadlines effectively.
• You exhibit a willingness to learn and adapt to new projects and company needs.
• You possess strong verbal and written communication skills, communicating effectively, respectfully, and tactfully.
• You showcase analytical skills for gathering and reviewing information.
• You exhibit a high attention to detail in ensuring accuracy in marketing materials and collateral.
• You are familiar with project management, productivity, or GTD solutions such as Asana and Microsoft Planner.
• You have familiarity with digital marketing and are proficient in using Google AdWords and Google Analytics.
• You demonstrate proficiency with Microsoft Office applications.

About Us:

• We offer a flexible working environment that embraces both in-person and remote work;
• We offer a number of employee programs and benefits focused on healthcare, retirement savings, rewards and recognition;
• We’re committed to providing professional growth and development opportunities;
• We give back to our communities through global initiatives and donations;
• We work hard, but we like to have fun too!

Salary Range: $45,000 - $50,000 annually + bonus (Actual salary offered will be commensurate with education, experience and internal parity).

At Transoft Solutions, we embrace diversity, as we strongly believe that our diverse backgrounds, coupled with our cultural and experiential differences make us stronger and better positioned to support our global customers. We are a collaborative group of individuals who value respect, professionalism, creativity, drive and compassion, and we pride ourselves in being a socially responsible company that does its part in making the global community a better place for everyone.

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