SEO/SEM Specialist

Description

You’re an analytical thinker and problem solver looking to work in a multi-faceted growth marketing agency with a great team of people and a roster of exceptional clients. You love research and analytics and take great care to understand a client’s goals and challenges before exploring strategies. You’re an excellent communicator and take pride in greater transparency and understanding around your process and recommended approach. Online presence is critical for creating awareness, generating leads and growth for our client’s businesses, and you will play an important role in driving business success for both Everbrave and our clients!

ROLE OVERVIEW

• Demonstrated expertise in SEO, SEM/PPC (display ads, social media advertising, retargeting, etc.) and Conversion Rate Optimization.
• Ability to research, identify and implement new SEO/SEM strategies for B2B and B2C clients.
• Work with the team to properly implement SEO best practices, conduct SEO audits, and prepare analysis and reports to show effectiveness of strategies.
• Track, report and analyze website analytics for paid advertising initiatives and campaigns.
• Present strategies and reporting to clients.
• Develop optimization strategies that increase the company's search engine results rankings.
• Research SEO keywords to use throughout our client’s websites and content marketing efforts.
• Perform ongoing keyword research including discovery and expansion of keyword opportunities, as well as growing organic link building.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Collaborate with others on the team to manage SEO/SEM campaigns.
• Work within HubSpot to ensure data is being captured properly.

EDUCATION & EXPERIENCE

• 3+ years of experience in successfully developing and executing SEO/SEM campaigns with a solid understanding of performance marketing, conversion, and online customer acquisition.
• Experience working with agencies or in an agency setting; or client side with a growth mindset.
• Excellent analytical, communication and research skills to support our client’s growth goals and provide them with the best optimization possible.
• Strong attention to detail and a high degree of accuracy.
• Comfortable working in a Mac environment.
• Experience with Google tools (i.e., GSC, GMB, GA, and GTM).
• HubSpot experience is an asset.

EVERBRAVE

We’re a full-service growth marketing agency specializing in the development of marketing, sales, brand and customer experience strategies for our clients’ growing businesses. We pride ourselves on delivering both effective content and creative work that aligns with our client’s business goals and reaches their audience in a meaningful way. Having worked with industry-leading companies in a full range of sectors, we pride ourselves on strong client retention, award-winning work and delivering effective solutions to unique challenges. Working here you can count being respected, supported, encouraged, and ultimately challenged to do your best work as you bring your authentic and individual self to a welcoming team of collaborators.

Job Type: Full-time

Salary: $65,000.00-$75,000.00 per year

Benefits:

• Dental care
• Extended health care
• Flexible schedule
• On-site gym
• Paid time off
• Work from home

Schedule:

• 8 hour shift

Experience:

• SEO: 3 years (required)
• Google Ads: 3 years (required)

Licence/Certification:

• Google AdWords Certification (preferred)
• Google Analytics Certification (preferred)

Work Location: Hybrid remote in Calgary, AB

Expected start date: 2024-03-04

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