I'm a digital marketing specialist with a solid background in SEO, content strategy, and data analysis. I’ve spent the past several years honing my skills in the world of SEO and digital marketing, helping businesses grow their online presence and reach their target audiences more effectively.

I’m passionate about building and executing strategies that drive real results, whether it's optimizing websites to rank higher, crafting content that resonates with users, or diving deep into data to uncover actionable insights. I’ve had the opportunity to work with a variety of clients across different industries, helping them improve their online visibility and achieve their business goals.

My experience spans across developing and implementing comprehensive SEO strategies, both on-page and off-page, that drive traffic and improve search engine rankings. I’ve become proficient in keyword research and analysis, using tools like Ahrefs and SEMrush to uncover valuable opportunities for growth. I also work closely with content teams to ensure that all content is optimized to meet both search engine requirements and user intent, ultimately improving engagement and conversions. Additionally, I specialize in technical SEO, performing website audits using ScreamingFrog and other relevant tools, to address any issues that may impact performance, from site speed to mobile usability. And when it comes to monitoring progress, I leverage tools like GA4 and GSC to track key metrics and refine strategies based on real data.

When I’m not working on SEO or digital campaigns, I’m constantly learning and staying up to date with the latest trends in the industry. The digital world moves fast, and I’m always up for the challenge.

If you're looking to talk SEO, digital marketing, or just want to exchange ideas, feel free to connect! I’m always open to new opportunities and collaborations.

Professional Experience
Oct 2022 – Present
Risely Marketing
SEO Manager

Skills required:
SEO Strategy Development, Keyword Research & Analysis, Content Strategy, Analytics & Data Interpretation, Competitor Analysis, Project Management, Team Leadership & Communication, & Adaptability & Continuous Learning

Responsibilities:

• Develop and Execute SEO Strategies for 30+ clients

• Conduct Regular Audits

• Manage On-Page & Off-Page Optimization

• Monitor Performance

• Lead a Team

• Collaborate Cross-Functionally

• Stay Current with Industry Trends

• Budget and Resource Management

Jan 2022 – Oct 2022
Reward Holdings
Product Manager

Skills required:
Develop and Execute Product Strategy, Market & Competitor Analysis, Product Planning and Prioritization, Product Lifecycle Management, Affiliate & Partner Management, Risk Management, Performance Monitoring

Responsibilities:

• Develop and Execute Product Strategy

• Market & Competitor Analysis

• Product Planning and Prioritization

• Product Lifecycle Management

• Affiliate & Partner Management

• Risk Management

• Performance Monitoring

Educational
2014
University of San Carlos - Talamban Campus
Bachelor of Science in Information and Communications Technology

Skills

• SEO Strategy & Planning
• On-Page Optimization
• Technical SEO Auditing
• Keyword Research & Analysis
• Content Strategy & Optimization
• Link Building & Off-Page SEO
• Competitor Analysis
• Content Marketing & Social Media Management
• Paid Ads (Google Ads, Bing Ads, etc.)
• Email Marketing
• Analytics & Reporting
• SEO Strategy Development, Keyword Research & Analysis, Content Strategy, Analytics & Data Interpretation, Competitor Analysis, Project Management, Team Leadership & Communication, & Adaptability & Continuous Learning, UX/UI & Customer Experience, Project & Stakeholder Management

Professional Experience
Nov 2021 – Jan 2022
VEED
SEO Specialist

Skills required:
Content Strategy & Creation, On-Page Optimization, Keyword Research, Link Building Strategies, Content Editing & Proofreading, Analytical & Data-Driven Decision Making, Basic HTML & CMS Knowledge, Communication & Collaboration, Adaptability & Continuous Learning

Responsibilities:

• eBay Store Management

• SEO Fundamentals

• Email Marketing

• Basic Web Development

• Analytics & Reporting

• Digital Advertising & Campaign Management

• Analytics & Reporting

• Communication & Collaboration

• Project Management

• Customer Engagement

Achievement:

• Provided tailored solutions for 200+ local clients

• Negotiated with and served agency business, designed and analyzed media metrics

• Established and advertised to formerly untapped, emerging, and traditional brands/business

Apr 2021 – Oct 2021
UNIX Surplus, Inc.
Digital Marketing Specialist

Skills required:
eBay Store Optimization, Website SEO Enhancements, Email Marketing Execution, Google Ads Campaign Management, Digital Campaign Coordination, Performance Monitoring & Reporting, Website Maintenance, Continuous Improvement

Responsibilities:

• Content Creation & Optimization

• Keyword Research & Strategy

• Link Building

• On-Page SEO Implementation

• Performance Monitoring & Reporting

• Collaboration with Content Teams

• Outreach

• Competitive Analysis

• Continuous Improvement

Professional Experience
Dec 2020 – Jul 2021
D-Kode Tech
Digital Marketing Specialist

Skills required:
SEO Fundamentals, Analytics & Reporting, Digital Advertising & Campaign Management, Analytics & Reporting, Communication & Collaboration, Project Management

Responsibilities:

• Plan and Execute Link Building Campaigns

• Manage Google Ads Campaigns

• Performance Monitoring

• Keyword and Competitor Research

• Budget Management

• Reporting and Analysis

• Quality Assurance

• Continuous Optimization

Apr 2020 – Dec 2020
seopolymath
Link Building Specialist

Skills required:
Outreach & Communication, SEO Fundamentals, Research & Analytical Skills, Relationship Management, Content Collaboration, Negotiation & Persuasion, Data-Driven Decision Making, Adaptability & Continuous Learning

Responsibilities:

• Develop and Implement Link Building Strategies

• Outreach Campaigns

• Research and Analysis

• Content Collaboration

• Monitor and Report

• Relationship Management

• Quality Assurance

• Continuous Optimization

Apr 2017 – Apr 2020
Hycepo LLC
Link Building Specialist

Skills required:
SEO Fundamentals, Adaptability & Continuous Learning

Responsibilities:

• Build Backlinks on WEB 2.0 Sites

Additional Skills

• Project Management
• Team Leadership & Communication
• Adaptability & Continuous Learning
• Problem Solving & Decision Making
• Budget & Resource Management
• Project & Time Management
• Excellent Communication & Collaboration
• Problem-Solving & Adaptability

Tools I Mainly Use

• Google Analytics 4
• Google Search Console
• Google Ads
• Google Data Studio
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• G-Suite
• Hootsuite
• HubSpot
• Chat GPT
• DeepSeek
• Canva
• Wordpress
• Asana
• Slack