Hi, I'm Zy, a former Head of Marketing for SV Supreme Inc. and founder of Disenyo Maynila (Freelance Website Builder and Developer) with 5+ years of Experience in Digital Marketing from Advertising, SEO & SEM, Website Design & Development, CRM and Email Marketing, Traditional Marketing, Market Analysis, and so much more! 

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EXPERIENCE DETAILS:

To find a marketing position that will allow me to exceed my sales targets while also allowing me to complete my learning in this industry. I'm looking for a social media manager position that will allow me to put my leadership talents to work to help a company expand and meet its sales targets.

EDUCATION

Bachelor of Science in Business Management Major in Marketing Management (Undergrad)
Far Eastern University (Manila) | 2019 - 2021

SKILLS

• SEO and Analytics

• Social Media Strategy

• Marketing

• Web Content Development

• Copywriting

• Project Management

• Market Research

• Graphic Design

• eCommerce Management

• Photography & Videography

• Ads Management

CERTIFICATIONS

• Certificate for the Content Marketing and SEO Fundamentals Exam (SEMrush)

• Certificate for The Fundamentals of Digital Marketing (Google)

• Certified Email Marketing Professional (HubSpot)

WORK EXPERIENCE

Head of Marketing Department

SV Supreme Inc. | March 2023 - Current
Responsible for overseeing a wide range of tasks, from creative design, Web Development, Designing, statistical analysis to digital advertising and e-commerce platform management.

Responsibilities:

1. Graphic Designing:

   • Create visually appealing and on-brand graphics for various marketing materials, including social media posts, website content, email campaigns, and advertisements.

   • Collaborate with the creative team to ensure consistent branding and design across all channels.

2. Statistics and Analytics:

   • Utilize analytics tools to track and analyze the performance of marketing campaigns.

   • Provide regular reports and insights to optimize marketing strategies based on key performance indicators (KPIs).

   • Implement A/B testing to refine and improve campaign effectiveness.

3. Digital Advertising (Google and Meta):

   • Plan, execute, and optimize digital advertising campaigns on platforms like Google Ads, Facebook, Instagram, and other Meta-owned platforms.

   • Stay updated on industry trends and platform updates to maximize advertising ROI.

4. E-commerce Platform Management (Shopee and Lazada):

   • Oversee the marketing strategy for e-commerce platforms, such as Shopee and Lazada.

   • Coordinate product launches, promotions, and campaigns to drive sales on these platforms.

   • Optimize product listings for better visibility and conversion.

   • Get in Touch with VKAM for the Monthly Campaigns and Sales.

5. Market Research and Industrial Analysis:

   • Conduct thorough market research to identify trends, competitor strategies, and consumer preferences.

   • Perform industrial analysis to assess the broader economic and industry landscape.

   • Use findings to inform marketing strategies and identify opportunities for growth.

6. CRM Management (HubSpot & Asana):

   • Implement and manage customer relationship management (CRM) systems to enhance customer interactions and loyalty.

   • Develop and execute personalized marketing campaigns based on customer segmentation and behavior.

   • Monitor customer feedback and implement improvements to enhance customer satisfaction.

7. Marketing Budget Management:

   • Develop and manage the marketing budget, allocating resources effectively to achieve strategic goals.

   • Track expenses and measure return on investment (ROI) for various marketing initiatives.

   • Adjust budget allocations based on performance and changing business needs.

8. Cross-functional Collaboration:

   • Collaborate with sales, product development, and other departments to ensure a cohesive and aligned approach to marketing initiatives.

   • Communicate effectively with internal teams to share insights, coordinate efforts, and drive overall business success.

9. Web Development/Design:

   • Creating and maintaining websites using Shopify.

   • Developing a more engaging design and UI for the websites of SV Supreme Inc.

10. Marketing Management:

• Supervising the Marketing team and assisting them with different tasks on hand.

• Organizing and managing the team with marketing tasks.

Achievements:

• Improved the website of SV’s Companies.

• Organized and maintained the quality of work in the marketing team.

• Reached 12 million impressions on META.

• Consistent 18-23 calls per day on Google Ads.

• Sold over 180 different units of electronics in 1 month on e-commerce platforms using Ads.

• Created a new set of graphics for the company.

• Organized the CRM system of the company.

• Grew the marketing team from 3 people to 11 people.

• Increased and analyzed the marketing budget.

• Consistent advertising through social media pages and email newsletters.

• Reached 80K+ followers and 16K followers on Gadget Spot’s social media platforms.

PAST EXPERIENCE

Part-Time Photographer & Videographer

EJ's Photo & Video Production | May 2022 - July 2022

• Photographed and handled different events and clients.

• Managed a creative suite of software and tools for picture and video editing.

• Operated different kinds of photography and filming equipment such as DSLR, Mirrorless Cameras, Stabilizer/Gimbal, etc.

Social Media Manager

BloomSocial | July 2022 - March 2023

• Managed and created eCommerce, social media platforms, ads, designs, and digital finances for three different brands (Tailored Projects, Bloomtex, & BloomLED).

• Created high-performing digital ad campaigns to increase customer acquisition and social media engagement.

• Responded to social media inquiries to help the sales team ensure customer satisfaction.

• Collaborated with project assistants to create quality designs and mockups.

• Created and sent out engaging weekly newsletters to get more leads.

• Managed finances and budgets for ads, boosting, and marketing campaigns.

• Produced and promoted engaging copywriting.

Achievements:

• Consistent postings and updates for newsletters, websites, and social media platforms.

• Created quality designs, mockups, and renders.

• Increased engagement and traffic for all social media platforms and websites.

• Improved the quality of postings and marketing for all brands.

• Built a more organized marketing system.

Digital Marketing Manager

Molly's Lechon | October 2021 - March 2022

• Managed content creation and listing of products.

• Increased traffic to their homepage and in-store foot traffic.

• Researched content, marketing methods, and strategies to improve company sales.

Achievements:

• Increased social media following and company sales.

• Boosted brand awareness online and in the local area.

Freelance - Website Builder & Graphics Designer

Upwork | November 2020 - August 2021

• Developed website templates and designs, as well as integrated SEO and pixel data into client stores.

• Participated in client meetings to discuss solutions and project updates.

• Collaborated with internal and external design/development resources to implement scalable front-end templates.