Profile Title
Marketing Specialist
In New Brunswick, CanadaAbout Me
Highly skilled, well traveled, educated, experienced and professional. Bring a lot to the table- techical, administrative and know how's.
Professional Summary
I am a highly motivated, sales-driven professional with a strong academic background in Information Technology and Business Management. My experience allows me to focus on technical components without losing sight of managing a business from a strategic point of view.
Core Qualities
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Good knowledge and passion for marketing, management, and business processes
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A self-starter who can manage multiple projects and drive them to successful completion
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Able to explain complex metrics in plain language and present key findings
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Comfortable working alone or in teams
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Creative mindset with quick learning ability
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Strong interest in innovative, cutting-edge concepts
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Extensive social media knowledge (Facebook, Twitter, YouTube, etc.)
Essential Skills
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Elicit and document high-quality business requirements
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Translate IT requirements into business terms
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Collaborate with internal business/development teams
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Investigate and resolve client support issues
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Advise clients on customization and implementation
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Conduct training on new functionalities
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Conduct testing, review documentation, and support change management
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Analyze business models for profitability
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Offer international experience and strong common sense
Objective
To work alongside sales and development teams to define solutions and gather requirements—delivering business-aligned results that support long-term vision and market leadership.
Education
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Carleton University – Degree in Information Technology
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Sprott School of Business – Carleton University – MBA, Business Administration
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UWI School of Business – Small Business Management Certificate
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Algonquin College – Computer Information Technology
Experience
Self-Employed
Expert Digital Marketer | 2010 – Present
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Design layouts for communications (presentations, newsletters, brochures)
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Develop and manage digital marketing campaigns (web, mobile, social media)
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Interface with marketing/PR teams and manage agencies
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Maintain site analytics, SEO, AdWords, and campaign reporting
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Create multimedia packages and content strategy
Cognos Business Intelligence
Computer Systems Manager (Contract) | 2008 – 2010
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Manage IT operations and develop policies
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Coordinate with clients on system requirements
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Lead teams to develop, implement, and operate information systems
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Oversee budgeting and expenditures
Department of National Defence (Gov’t of Canada)
IT Security Analyst (Contract) | 2006 – 2008
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Managed security monitoring for global Microsoft corporate network
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Performed network traffic analysis and responded to threats
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Used tools like ISS Site Protector, Snort, SQL Studio, and ISA Firewall
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Certified: CCNA, CWNA
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Investigated malware outbreaks and implemented remediation
Northern Telecom Limited (Nortel Networks)
System Design | 2004 – 2006
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Optimized telecom/web software performance
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Integrated WebTV, speech, and SMS in telephony apps
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Enhanced UX/UI in smartphone and web apps
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Developed secure interoperability with remote messaging servers
Standard Life Insurance Company
Insurance & Investment Sales Representative | 1998 – 2004
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Sold insurance policies (life, auto, medical, property, etc.)
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Analyzed policies and advised on changes/additions
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Handled claims, renewals, and customer onboarding
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Implemented bookkeeping systems and client networking strategies
Arthur Anderson LLP
Business Competitive Analyst (Junior → Senior) | 1993 – 2002
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Analyzed trends to inform product and marketing decisions
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Built and maintained BI dashboards and scorecards
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Designed forecasting tools and reports for executives
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Collaborated with marketing, sales, and finance on strategic planning
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Synthesized multi-source data for visual reporting
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Supported internal customers with custom BI solutions
Senior Analyst Responsibilities
1. Financial Analysis, Reporting & Audit Prep (70%)
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Forecast sales (weekly/monthly/quarterly)
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Analyze budgets, cost-saving, and revenue opportunities
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Manage pricing strategies and performance variance reports
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Oversee accounts payable, invoice payments, deposits, and refunds
2. Budgeting (15%)
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Prepare financial plans and meet government reporting requirements
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Guide departments through budget-to-actual analysis and planning
3. Employee Engagement & Administration (15%)
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Lead Finance & Purchasing teams, manage training and performance
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Resolve internal issues, encourage employee satisfaction
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Ensure compliance with safety and quality policies
4. Health & Safety
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Promote safe work environments
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Enforce adherence to quality management systems
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Act as a role model for workplace wellness and safety
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