Profile Title

Marketing Specialist

In New Brunswick, Canada

About Me

Highly skilled, well traveled, educated, experienced and professional. Bring a lot to the table- techical, administrative and know how's.

 

Professional Summary

I am a highly motivated, sales-driven professional with a strong academic background in Information Technology and Business Management. My experience allows me to focus on technical components without losing sight of managing a business from a strategic point of view.

 

Core Qualities

  • Good knowledge and passion for marketing, management, and business processes

  • A self-starter who can manage multiple projects and drive them to successful completion

  • Able to explain complex metrics in plain language and present key findings

  • Comfortable working alone or in teams

  • Creative mindset with quick learning ability

  • Strong interest in innovative, cutting-edge concepts

  • Extensive social media knowledge (Facebook, Twitter, YouTube, etc.)

 

Essential Skills

  • Elicit and document high-quality business requirements

  • Translate IT requirements into business terms

  • Collaborate with internal business/development teams

  • Investigate and resolve client support issues

  • Advise clients on customization and implementation

  • Conduct training on new functionalities

  • Conduct testing, review documentation, and support change management

  • Analyze business models for profitability

  • Offer international experience and strong common sense

 

Objective

To work alongside sales and development teams to define solutions and gather requirements—delivering business-aligned results that support long-term vision and market leadership.

 

Education

  • Carleton University – Degree in Information Technology

  • Sprott School of Business – Carleton University – MBA, Business Administration

  • UWI School of Business – Small Business Management Certificate

  • Algonquin College – Computer Information Technology

 

 

Experience

Self-Employed

Expert Digital Marketer | 2010 – Present

  • Design layouts for communications (presentations, newsletters, brochures)

  • Develop and manage digital marketing campaigns (web, mobile, social media)

  • Interface with marketing/PR teams and manage agencies

  • Maintain site analytics, SEO, AdWords, and campaign reporting

  • Create multimedia packages and content strategy

 

Cognos Business Intelligence

Computer Systems Manager (Contract) | 2008 – 2010

  • Manage IT operations and develop policies

  • Coordinate with clients on system requirements

  • Lead teams to develop, implement, and operate information systems

  • Oversee budgeting and expenditures

 

Department of National Defence (Gov’t of Canada)

IT Security Analyst (Contract) | 2006 – 2008

  • Managed security monitoring for global Microsoft corporate network

  • Performed network traffic analysis and responded to threats

  • Used tools like ISS Site Protector, Snort, SQL Studio, and ISA Firewall

  • Certified: CCNA, CWNA

  • Investigated malware outbreaks and implemented remediation

 

Northern Telecom Limited (Nortel Networks)

System Design | 2004 – 2006

  • Optimized telecom/web software performance

  • Integrated WebTV, speech, and SMS in telephony apps

  • Enhanced UX/UI in smartphone and web apps

  • Developed secure interoperability with remote messaging servers

 

Standard Life Insurance Company

Insurance & Investment Sales Representative | 1998 – 2004

  • Sold insurance policies (life, auto, medical, property, etc.)

  • Analyzed policies and advised on changes/additions

  • Handled claims, renewals, and customer onboarding

  • Implemented bookkeeping systems and client networking strategies

 

Arthur Anderson LLP

Business Competitive Analyst (Junior → Senior) | 1993 – 2002

  • Analyzed trends to inform product and marketing decisions

  • Built and maintained BI dashboards and scorecards

  • Designed forecasting tools and reports for executives

  • Collaborated with marketing, sales, and finance on strategic planning

  • Synthesized multi-source data for visual reporting

  • Supported internal customers with custom BI solutions

 

Senior Analyst Responsibilities

1. Financial Analysis, Reporting & Audit Prep (70%)

  • Forecast sales (weekly/monthly/quarterly)

  • Analyze budgets, cost-saving, and revenue opportunities

  • Manage pricing strategies and performance variance reports

  • Oversee accounts payable, invoice payments, deposits, and refunds

2. Budgeting (15%)

  • Prepare financial plans and meet government reporting requirements

  • Guide departments through budget-to-actual analysis and planning

3. Employee Engagement & Administration (15%)

  • Lead Finance & Purchasing teams, manage training and performance

  • Resolve internal issues, encourage employee satisfaction

  • Ensure compliance with safety and quality policies

4. Health & Safety

  • Promote safe work environments

  • Enforce adherence to quality management systems

  • Act as a role model for workplace wellness and safety

 

 

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