Hi, I'm Shareena Kaye Barry from the Philippines, a marketing professional with 6 years of experience in social media, digital marketing, business development and executive assistance. My previous clients are in  Real Estate, Coaching, E-commerce, and Advertising Agency.

In my previous role as an Executive Assistant, I honed my organizational and operational skills by managing CEO schedules, travel arrangements, event planning, basic bookkeeping, meeting management, and administrative tasks such as email and calendar management, database oversight, and sales report analysis. My ability to streamline operations through automation, create SOPs, and develop compelling sales pitch decks, B2B Marketing.

As a social media manager, I have strong skills in video editing, graphic designing, leads generation, SEO, project management, community management, and copywriting on platforms like IG, FB, LInkedin, Youtube, Pinterest, Tiktok, and Threads. I’m proficient with tools like Canva, CapCut, Adobe Photoshop, and Adobe Premiere. You can check my portfolio for your reference. I also use AI Tools like Chat GPT,  Evy.ai , Gemini, Invideo.AI and SEO tools such as SEMrush, Ubersuggest, etc., and for project management, Trello, Asana, Slack, and Monday.com, CRMs, such as Apollo.io, MeetAlfred, Aweber, Hubspot, and MailChimp.

I also focus on results by actively monitoring metrics, conducting A/B testing, reporting KPIs and using management tools like Hootsuite, Buffer, and Meta. I am also currently learning PPC  ad campaigns on Facebook, Google, and LinkedIn, to convert and increase sales. I’m also growing social media accounts through organic and paid marketing and metrics tracking. 

My experience extends beyond content creation; I've managed marketing campaigns, research, case studies, sponsorships, and inbound and outbound calling for various projects, including hotel marketing, summits, open house, events, talk shows, podcasts, and live radio segments.I am recognized for my creativity and result-driven strategies, which has earned me rewards such as Employee of the Year and Salesperson of the Year for consistently achieving sales and marketing goals.

I'm excited about the opportunity to bring my expertise, creativity, and commitment to results to your organization.

SKILLS

• Social Media Marketing

• Content Creator

• Leads Generation

• Sales & Marketing

• Graphic Design

• Video Editing

• SEO

• Email Marketing

• Email Management

• Project Management

• Cold Calling

• Schedule Management

• Facebook Ads

• Research

• Google Workspace (Docs, Spreadsheets, Forms, Slides)

• Website Management

• Podcast/Audio Editing

• Sales Funnel/Landing Page

WORK EXPERIENCE

COMMUNITY MANAGER/SOCIAL MEDIA MANAGER

SWFL PRODUCE CO OP (Project-Based | February 2024 - September 2024 | South West Florida, US)

• Create engaging and relevant content for various social media platforms, including text, images, videos, and graphics.

• Plan and schedule posts across social media channels.

• Monitor and respond to comments & messages as a community moderator.

• Track and analyze social media metrics to measure campaign effectiveness and adjust strategies accordingly.

• Create marketing materials like flyers, brochures, tarpaulins, and other print materials.

• Design e-commerce graphic content for the client’s website.

• Engage and grow the online community by managing social media platforms, fostering relationships, and coordinating events.

EXECUTIVE ASSISTANT / SALES & MARKETING

CASA INFINI PROPERTIES & DEVELOPMENT (December 2021 - February 2024 | Baguio City, Philippines)

• Schedule partner meetings via Zoom and face-to-face.

• Email management: clean, reply to, and manage professional emails.

• Create PowerPoint presentations for monthly open houses, company meetings, partner meetings, and consultation meetings.

• Organize and manage events such as open houses, sales agent training sessions, and company events.

• Arrange travel bookings.

• Prepare documents like draft letters, contracts, and other paperwork for notarization.

• Maintain property listings.

• Handle personal tasks such as bank transfers, reservations, and phone calls.

• Assist clients with businesses like hotels, Airbnb properties, transient houses, and real estate consultancy.

• Assist in creating necessary documents such as feasibility studies, company profiles, and loan/mortgage documents for funding solutions.

• Lead generation.

ADMIN ASSISTANT / SOCIAL MEDIA MANAGER & COMMUNITY MANAGER

CASA INFINI PROPERTIES & DEVELOPMENT

• Monitor client accounts and communicate payment reminders, events, company memos, and essential policies via text, email, or phone calls.

• Analyze sales reports to identify trends and insights for strategic planning.

• Perform general clerical and administrative duties (phone calls, paperwork, etc.).

• Manage social media accounts by creating and posting content, engaging with followers, and monitoring analytics.

• Negotiate terms and close deals with clients and partners.

• Draft sponsor letters, contracts, and other documents.

• Assist the production team with photography and videography tasks.

• Develop s for various productions (Live Radio, Podcast, TV Talk Show, Interviews, Press Conferences, etc.).

• Organize and manage events, ensuring smooth execution and participant satisfaction.

• Plan and execute marketing campaigns to promote products and services.

• Direct and manage the production of a podcast program, overseeing content creation and scheduling.

REAL ESTATE VIRTUAL ASSISTANT

THE VA HUB / CLIENT: MORTGAGE BROKER & REAL ESTATE AGENT (March 2022 - June 2022)

• 1-month training in Cold Calling Scripts (FSBO, Buyer Follow-Up, Circle Prospecting, etc.).

• Basic Transaction Coordinator tasks.

• Content creation: humor and infographic content for social media (Instagram, TikTok, Facebook, YouTube, Pinterest).

• Reels video editing and graphic content creation.

• Updating property listings on Zillow.

CUSTOMER SERVICE REPRESENTATIVE

TELEPERFORMANCE (February 2021 - August 2021 | Arizona, US)

• Real-time captioning of conversations.

• Reached KPIs for performance quality.

• Speed typing and proofreading speech-to-text conversations.

• Critical listening skills for accuracy and verbatim captioning.

ASSISTANT MARKETING BRAND MANAGER

SUCCESS ACADEMY (November 2019 - September 2020 | Delaware, US)

• Assisted CEO in daily operations such as sales reports, Google Workspace, sales invoices, and basic accounting.

• Automated email campaigns through Aweber.

• Created landing pages via Aweber.

• Managed and automated the sales funnel.

• Assisted coaches in their Zoom classes.

• Served as a Facebook Group/Viber/Telegram community moderator.

• Hosted programs or online events for the CEO and coaches.

• Cold-called leads.

• Conducted email marketing campaigns.

• Managed projects in Trello.

• Managed the CEO’s calendar via Google Calendar.

• Assisted with enrollment, payment processing, invoicing, and mentee onboarding.

ASSOCIATE UNIT MANAGER

PHILAM LIFE (August 2020 - April 2021 | Baguio City, Philippines)

• Expanded the team through hiring activities such as career seminars and hiring content.

• Oversaw and managed daily operations and administrative tasks.

• Created and implemented effective training programs for sales and recruitment.

• Provided leadership and support to financial advisors to achieve team goals.

LICENSED FINANCIAL ADVISOR

PHILAM LIFE (February 2019 - April 2021 | Baguio City, Philippines)

• Advised clients on financial planning, investment management, and retirement strategies.

• Analyzed clients’ financial statuses, goals, and risk tolerance.

• Developed personalized financial plans.

• Monitored and reviewed investment portfolios.

• Educated clients about financial options, risks, and benefits.

• Built and maintained client relationships.

EDUCATIONAL BACKGROUND

• Saint Louis University (August 2016 - January 2020)
  Bachelors in Business Administration - Major in Marketing

TRAINING & CERTIFICATIONS

• Facebook Ads Training (April 2024)

• In-Depth Social Media Advertising (Present)

• Facebook Ads Internship (Present)

TOOLS

• Canva

• Adobe Photoshop

• Adobe Premiere

• Filmora

• CapCut

• Monday.com

• Trello

• Notion

• MeetAlfred

• LinkedIn Sales Navigator

• Skype

• Waive Accounting

• Apollo.io

• Aweber

• Hootsuite

• WordPress/Squarespace/Wix

• Calendly

• ChatGPT

• Evy.Ai

AWARDS

• Rising Star Salesperson

• Sales Rookie of the Year

• Employee of the Year