Categories
-
Marketing
-
Digital Marketing
-
Promotion
Total Price
- CAD 65 000 - CAD 85 000
Hourly Rate
- CAD 31 - CAD 40
Expected Hours
- 2 112
Project Length
- 12 months
Description
Benefits
Pulled from the full job deion
- Dental care
- Extended health care
- Paid time off
- Wellness program
- Work from home
Inbox Booths is seeking a highly motivated and experienced Growth Marketer to join our Marketing & Brand team. Reporting directly to the CMO, the ideal candidate will be responsible for driving growth through effective marketing strategies and initiatives. This role demands creativity, analytical prowess, and a results-driven mindset to enhance our brand presence and achieve our business goals.
Key Responsibilities:
- Take full ownership of paid channel strategies, including strategy development, execution, and performance tracking to meet budget and ROI targets.
- Manage day-to-day operations of Paid Search campaigns and coordinate creative campaigns across digital and social media platforms.
- Develop and execute comprehensive content strategies to support and extend marketing and communications initiatives, aligning with short-term and long-term business objectives.
- Establish performance goals, oversee measurement protocols, and optimize content effectiveness based on analytics and insights.
- Lead demand generation programs, defining strategy and execution to acquire Marketing Qualified Leads (MQLs) and pipeline opportunities across key segments and markets.
- Collaborate with internal teams (Content, Design, Product, Sales, Marketing Ops) to develop effective ads, strategies, and seamless lead routing and conversion strategies.
- Drive customer acquisition growth through multi-channel paid media campaigns, exploring new channels and opportunities aligned with company objectives.
- Conduct routine (daily, weekly, monthly) reporting and share insights with the project team to support overall account strategy and decision-making.
- Work closely with technical and digital teams to implement efficient content management and essential marketing systems (e.g., CMS, marketing automation, analytics).
- Supervise and manage the content lifecycle, ensuring all content is consistent with brand standards and optimized for user experience across all channels.
- Champion testing and learning across various programs, including creative, copy, audience segments, channels, and tactics, to drive optimization and growth.
Requirements:
- Strong leadership skills with excellent verbal and written communication abilities.
- Ability to prioritize and effectively manage multiple tasks and projects simultaneously.
- Proactive problem-solving and decision-making skills, with a passion for marketing and staying ahead of industry trends.
- Comprehensive working knowledge of marketing channels, including Google Ads, Meta Ads, Google Analytics, email marketing platforms (e.g., Mailchimp, Klaviyo), and SEO platforms (e.g., SEMrush, Ahrefs).
- 4-6 years of relevant experience in digital marketing
- Experience managing Facebook Ads, TikTok Ads, and/or Google Ads (3-5 years).
- Strong interest in Direct-to-Consumer (DTC) brands.
- Continuous learner with a desire to empower clients and contribute to their growth and success.
- Results-focused, with a keen eye for detail.
- Strong copywriting skills, creativity in ad development, and a collaborative spirit.
Expected start date: 2024-04-01
Job Type: Full-time
Salary: $65,000.00-$85,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
- Wellness program
- Work from home
Schedule:
- Monday to Friday
Experience:
- Google Ads: 3 years (required)
- Facebook Advertising: 3 years (required)
Work Location: Hybrid remote in Vancouver, BC V5Y 1J4
Expected start date: 2024-04-01
Address of the job
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Inbox Booths, West 5th Avenue, Vancouver, BC, Canada
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