Marketing Manager

Description

As the Marketing Manager, you'll be the driving force behind all marketing activities for an exciting portfolio of Wesgroup's diverse developments. You will manage schedules, coordinate with internal and external partners, and create and execute marketing plans to ensure every project delivers on the company's standards, on budget and on time. You will be responsible for driving brand awareness, generating qualified leads for the sales team, and ensuring the successful promotion of our real estate projects.

Reaponsibilities

- Lead strategic planning and execution of marketing for multiple residential projects, coordinating with sales, development, and construction teams while managing marketing scope, budgets, and timelines.
- Work closely with suppliers and vendors to create project branding, marketing assets, media plans, and sales center designs.
- Regularly visit all project sites to check on sales teams, ensure brand standards, and stay updated on the local real estate market.
- Collaborate with the Director or Senior Marketing Manager in brainstorming sessions to develop ideas for market growth, campaigns, and sales strategies.
- Monitor key performance metrics and report on marketing campaign effectiveness.
- Oversee email marketing and collaborate with the Communications team to promote project messages across social media and databases.

QUALIFICATIONS

• Minimum of 5 years experience in real estate marketing and project management related roles.
• Bachelor's degree in Marketing, Business, or related field is preferred.
• Demonstrates a strong understanding of effective product positioning and the importance of brand, aesthetic.
• Has worked in an environment without a deeply prescribed structure / daily direction; exhibits a strong work ethic, self-motivation, and a proactive mindset. Likes and thrives with autonomy.
• Experience in effectively managing vendor relations across various marketing initiatives; able to create clear and concise briefs and provide effective feedback.
• Experience leading projects that require extensive cross-department coordination and teamwork.
• Highly detail-oriented and organized.
• Strong computer skills; a high proficiency in MS Office (Word, Excel, PowerPoint and Outlook) is essential, and a basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) or Figma is an asset.
• Familiarity with key digital initiatives, including CRM software, web application development processes, the benefits of SEO, and Google products including GA4, Ads, and Webmaster Tools.
• A valid driver's license and a vehicle, to facilitate visits to and from Wesgroup's different sites across the Lower Mainland.
• Excellent communication skills, including verbal, written, and graphic, with strong grammar and proofreading abilities.
• Secondary language proficiency is an asset but not a requirement.

OTHER DETAILS

• Pay Type Salary
• Min Hiring Rate $90,000.00
• Max Hiring Rate $110,000.00

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