Partnership Marketing Specialist

Description

At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.

We believe in keeping our customers front and center in everything we do; in fact, focus on serving our customers is one of our core values. Everyone acts and operates as an owner, treating this business as their own. We raise the bar constantly, embracing that nothing is perfect but continuous improvement is key. Our team is made up of passionate, positive experts who drive healthy collaboration by winning or losing as one, and we bring out the best in each other.

ABOUT THE ROLE

Reporting to the Director of Partnerships the Partnership Marketing specialist position is an exciting hybrid role. Working collaboratively with the Marketing team and the Partnership team supporting the retail travel channel. We are looking for a self-motivated and highly detail-oriented partner to take on administrative duties to support daily tasks and strategic projects. This is an excellent chance to help build a new distribution platform from the ground up. The responsibilities included are examples of some of the duties, but the ideal candidate would be flexible and comfortable taking on new tasks and challenges in this developing role.

RESPONSIBILITES

• Ongoing/Daily Sales Support: B2B
• Execute results-driven marketing campaigns and activities in accordance to preferred partners content and deadlines requirement as per annual agreements
• Support Partnership Leader with the creation of trade marketing content: including but not limited to Ad hoc B2BC flyers, trade show content, consumer invites, agency support docs, agency PDF flat sheets
• Champion and adhere to the Fresh Tracks brand guidelines by creating brand content for B2B partners, Logo, images, brand terminology,
• Support B2BC social content
• Communicate campaign details as required to internal/external stakeholders to ensure successful information-sharing and execution.
• Deliver ongoing campaign reporting and post-campaign analysis for every marketing initiative.
• Track budget for planned tactics or campaigns and report on spend and results
• Monitor competitors and other comparable businesses’ marketing activities, tactics and customer experiences to provide insight on competitive risks

REQUIREMENTS

• 3-5 years working with travel consortiums
• Experience working within SaaS based tools such as Salesforce and Marketo (or other crm and email platforms)
• Familiarity and comfort working with design tools such as Adobe InDesign, Figma, or others like these

NICE TO HAVES

• Content Marketing, Copywriting and/or editorial writing skills
• Have worked within CMS systems in the past such as Dato, WordPress, etc.
• Passion for data and analytics and experience with tools such as Google Analytics, Looker Studio, and Salesforce reports.

REWARDS

You may be eligible to receive the following benefits, based on your contract type:

• 3 weeks vacation (4 weeks after your first year)
• Extended health benefits package
• Applauz Recognition
• Comprehensive employee assistance program
• Paid anniversary day off
• “Pawternity leave” days for your new furry family members
• Great working hours
• Friendly and fun team environment with company celebrations and social events
• Access to Canadian travel industry discounts!

DIVERSITY, EQUITY, AND INCLUSION

We are an equal opportunity workplace. We strongly encourage applications from under-represented communities, diverse backgrounds, identities, and experiences. We don’t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don’t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we’re looking for motivated, compassionate people who can execute from the ground up. We also know that everyone has a unique career journey and experience comes in many forms.

Officially Great Place to Work® CertifiedTM 2022/2023

Officially Great Place to Work® CertifiedTM 2023/2024

Officially Great Place to Work® CertifiedTM 2024/2025

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