Senior Director, Demand Generation
posted 2 months ago

Description

Conexiom is a cloud-based, purpose-built automation platform that automates the most critical and complex B2B document transactions between buyers and sellers. Manufacturers and distributors across the globe, such as Grainger, Genpak, Honeywell, and Lonza, trust Conexiom to create resilient operations that scale, drive growth, reduce costs, and build frictionless relationships with their customers. Conexiom is based in Vancouver, British Columbia, and has offices in Kitchener, Ontario; London, England; and Chicago, Illinois. Visit Conexiom.com.

Conexiom embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are working to ensure that the profile of our staff reflects the profile of the communities we work in and serve. For that reason, we seek resumes and expressions of interest from a broad and diverse talent pool. Strength comes from the inclusion of diverse perspectives and experiences.

About the Role:

Conexiom is seeking an exceptional Senior Director of Demand Generation to join our marketing team and own the demand generation strategy from creation to execution. We are looking for someone who is analytical, creative, and is ready to have a significant impact on growth. The right candidate is an excellent strategist who also enjoys rolling up his/her sleeves to get stuff done! This is an incredible opportunity to build and scale a world-class demand generation program from the ground up at a fast growing company.

Responsibilities:

Develop and execute a traditional and Account-Based demand generation strategy across all channels

• -including email, digital, paid industry programs, direct mail, webinars, events and more
• Build out a world-class demand generation team
• Work with revenue operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation
• Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend
• Work with our SDR and sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
• Own a marketing generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
• Partner with our content and product marketing team to promote and leverage key content assets through an integrated campaign strategy
• Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team

Qualifications:

• BA/BS, MBA preferred
• 7+ years in a marketing demand generation role at a B2B company
• Extensive experience managing and/or working closely with marketing operations on a strategic and tactical level
• Hands-on experience with marketing automation
• Experience using Salesforce CRM
• Highly creative with a passion for telling stories through integrated programs
• Excellent communication and writing skills
• Proven track record of owning a pipeline and revenue number
• Execution oriented with a passion for fast paced environments
• Enjoys both the analytical and creative aspects of demand generation
• Collaborative team player who is excited to be part of a growing team

Reasons to work for Conexiom:

Our MISSION is to transform broken processes into business value

We are DATA-driven and RESULTS-focused

We show our COMMITMENT to the people that make-up Conexiom by:

• Competitive salary & performance-based bonus
• Comprehensive healthcare and dental coverage
• Professional development opportunities
• Collaborative and innovative work environment
• Flexible work arrangements

We build products & internal processes that increase efficiencies and drive INNOVATION for our customers

Our VALUES

• We care for each other
• We hold ourselves accountable
• We make our customers heroes
• We over-communicate

• We are inclusive & want to make change for the better

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