Content Writer
posted 2 months ago

Description

We are proud to have been awarded as one of BC’s Top Employers for 2023 and Canada's Top Small & Medium Employers for 2023.

Since becoming SaaS based, Binary Stream has more than tripled in size through sustainable growth and now has employees in India, Europe, United States and all over Canada with our Head Office in Burnaby, British Columbia. With our recent growth, we’re still small enough that people can make a big impact here and really see the results of their efforts on a regular basis. Having a great culture based on our values of Team, Innovation, and Growth, we work together and win as a team by collaborating and supporting each other to achieve individual, team based and companywide goals.

Binary Stream Software was founded just over 20 years ago by our CEO who is passionate about people, culture, and products. Binary Stream is an award-winning, Microsoft Gold certified partner that develops enterprise-grade software to enhance Microsoft Dynamics 365. We are a diverse and inclusive team who care about each other and work collaboratively to produce high quality software solutions.

We are excited to grow our team with a full-time Content Writer.

Primary Location: Burnaby, BC (Head Office)

Remote Work Eligibility: Open to candidates within Canada.

Note: Unfortunately, remote opportunities outside Canada or without a valid work permit are not available at this time.

Position Summary:

Join us at Binary Stream as a Content Writer, where your collaboration across various departments transforms into impactful content. Reporting to the VP of Marketing, you'll be the driving force behind crafting compelling content that propels top-funnel lead generation, embodies our unique brand voice, and captures the vibrant culture at Binary Stream. Think globally, act innovatively – your work will resonate across diverse markets. If you're a self-starter who is metrics-driven with a knack for collaboration and a passion for creating content that excites, this is your chance to make a real impact on our global presence!

As a Content Writer, you will be responsible for:

Content Strategy and Planning:

• Align external content with the company's brand voice, mission, and values.
• Strong interpersonal and collaboration skills with a track record of building relationships across sales, product management and leadership teams.
• Research content ideas, maintain an editorial calendar, and ensure alignment with brand, cultural strategies, and product vision.
• Repurpose marketing content to be leveraged across web, social, and blog platforms.

Content Creation and Optimization:

• Produce compelling content across digital and traditional channels, showcasing the value of Binary Stream Solutions to drive top-funnel awareness and lead generation.
• Develop high-quality content, including blog posts, whitepapers and case studies which highlight the features, benefits, and use cases of our solutions.

SEO Strategy and Implementation:

• Develop and implement content plans to impact SEO strategy, enhance content visibility, search rankings, and organic traffic.
• Conduct keyword research and optimize content for relevant search terms to increase discoverability.
• Optimize existing content for better search rankings, engagement, and product messaging.

Best Practices Establishment:

• Establish best practices for content creation, ensuring alignment with brand, cultural strategies, effective product messaging, and SEO optimization.
• Collaborate with product managers, developers, and subject matter experts to gather information and ensure accuracy in product-related content.

Technical Skills and Other Requirements:

• Demonstrate a proficient understanding of demand generation, search engine optimization, and customer lifecycle marketing.
• Proficient in leveraging research tools and Martech stack for strategic planning, including: Ahrefs, Google Analytics, WordPress, and HubSpot marketing automation.
• Proficiency in showcasing your writing skills using Google Docs, content management systems and Microsoft Office applications.

Education and Experience:

• Possess a post-secondary degree in Marketing, English, Communications, Public Relations, Creative Writing, Journalism or related fields.
• Bring 2-5 years of experience in content marketing as a content strategist, content creator or other relevant roles for a B2B technology company.
• Proven track record in crafting and publishing influential articles driving the buyer cycle.
• Exhibit versatility by writing across different mediums and delivering successful results through project management.
• Drive content marketing or inbound programs within a software or technology organization.

Bonus Points If You Have:

• Specific experience in developing content for accounting solutions or ERP software, especially Dynamics ERP (F&O, BC, or GP).
• Microsoft channel marketing experience.
• Knowledge of cloud platforms and their integration with accounting solutions.
• Working knowledge Assana project management tools.
• Understanding of inbound marketing strategy and concepts.

Application Guidelines: To be considered, kindly provide your resume along with a link to your portfolio showcasing your work across various mediums such as web, blogs, customer testimonials, social media, email, and video. Include a link to your portfolio in your application.

Compensation Package:

At Binary Stream, we know compensation is important to our people. To stay competitive with our pay and benefits, annually we collect and analyze industry benchmarking data from the technology sector across Canada. This data is used to regularly update our salary ranges.

Pay Range for new hires: CAD 62,900 – CAD 78,600

Pay Range Insights: This pay range signifies the minimum and maximum for a new hire in this role. The pay we offer a successful candidate will be determined by factors including the candidate's knowledge, skills, abilities and experience. In exceptional cases, the compensation we offer may fall outside this range.

Benefits:

• 3 weeks of paid vacation
• Extended health and dental benefits
• Health and personal spending accounts
• Professional development funds
• RRSP program
• Profit-sharing bonuses

Connect with Us: Ready to learn more? Our hiring team looks forward to learning more about you and sharing more about our approach to competitive pay and benefits here at Binary Stream.

What makes Binary Stream a great place to work?

• Pay and benefits matter
• Wellness and work life balance is prioritized
• We work to support your growth
• Hybrid work environment
• Our CEO leads by example and truly cares about employees
• Culture of respect, integrity, continuous improvement, and transparency
• Monthly team outings which have recently included: our company picnic, we chartered a yacht, went to a lacrosse game, and like to stay active by hiking, playing disk golf and ultimate frisbee to name a few!

Who are we as individuals?

• We are driven and passionate to succeed
• We are team players
• We are hungry and humble to learn and improve
• We have high integrity and accountability
• We are resilient, data and value driven
• We are openminded and collaborative

Ready to join our global growth journey and propel your career forward? Apply now.

Binary Stream Software Inc. is an equal opportunity employer and as such, we are committed to diversity and inclusion in the workplace. All qualified applicants receive consideration for employment without regard to age, race, color, sex, sexual orientation, national origin, disability, religion, or any other protected characteristic as outlined by law.

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