Social Media Manager
posted 1 month ago

Description

House of Knives is looking for an experienced Social Media Manager to elevate our digital marketing portfolio. You will play a crucial role in planning and executing advertising campaigns with high quality original content across all digital channels. This will involve engaging with a wide array of affiliates including influencers, industry partners, corporate and store team members.

To be successful in this role, you should possess experience with various social media platforms and be comfortable with the organic, paid, and technical aspects of operating on these platforms – from a business perspective. Social Media is an ever-changing marketing medium, and as such you should be up to date on current best practices, and maintain them going forward. You are the expert! People will turn to you when they have a question regarding social media marketing.

You will be comfortable in front of and behind the camera, filming products and lifestyle content. The ideal candidate will have culinary experience and possess knife skill as it makes it that much easier to create content. If you don’t have knife skills, now’s the time to start!

Why Choose House of Knives:

• Culture: Become a part of our family-owned business that values everyone, fostering an inclusive work environment emphasizing teamwork, respect, and open communication.
• Opportunity: Be a big fish in a small pond and be an impact player with opportunity to not just grow but to make a difference and leave a mark.
• Competitive Compensation: Enjoy a highly competitive salary package, extended health benefits, and recognition for hard work and dedication.
• Flexibility: Prioritize work-life balance with flexible hybrid work options, allowing you to manage personal and professional commitments. Working from home, with the occasional visit to the warehouse and tradeshows.

Primary Responsibilities:

Strategy - Plan and execute social media campaigns, including the social media Calendar.

Content - Create high quality, unique, and engaging content that can be used across various platforms.

Video - Optimize existing and new content through video creation and editing.

Community - Building and maintaining a strong online presence by engaging with customers, customer groups and influencers. Create new relationships and maintain existing ones.

Monitor - Tracking the company’s brand on all social media platforms (Instagram, Facebook, Youtube, Twitter, Tik Tok, Linkedin, Google, etc)

Reporting - Providing analytical insight to other departments.

Technical Maintenance - Maintaining and optimizing all social media accounts back end.

Paid Media – Manage paid media strategy and execution with internal and external partners. (Google Ads, Meta Ads, Bing Ads, Rakuten, Amazon Ads, Tik Tok, etc..)

Skills and Qualifications:

· Prior expereience as a Social Media Manager (5 years +)

· Prior Digital Marketing experience (7 years +)

· Affiliate/Influencer marketing and management (5 years +)

· Expert knowledge of Meta suite, Facebook, Instagram, YouTube, Google Business

· Video and Photo editing experience for social media (3 years +)

· Experience in managing paid advertising campaigns (2 years +)

· Social media planning software experience (2 years +)

· Excellent command of written and verbal communication in English

· US/International travel 2-3 times per year.

Preferred Additional Skills:

· Rakuten Affiliate Network (2 years +)

· Amazon marketing experience (2 years +)

· Tik Tok for business (1 year +)

· Culinary and Sporting Knife Experience

Please create an introduction 1080P video under 3 mins long and explain why you would be a good fit. Upload it to the cloud or YouTube and send the link with your resume

Occasional travel to the Burnaby, BC warehouse is required.

Job Type: Full-time

Salary: $55,000.00-$70,000.00 per year

Benefits:

• Company events
• Dental care
• Extended health care
• Flexible schedule
• On-site parking
• Store discount
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Application question(s):

• Did you send an introduction 1080P video under 3 mins long and explain why you would be a good fit as per the job posting? (Yes/No)

Experience:

• Social media management: 5 years (preferred)

Work Location: Hybrid remote in Burnaby, BC V5C 3M2

Similar Jobs