Customer Email Marketing Manager
posted 2 months ago

Description

Clio

is more than just a tech company–we are a global leader that is transforming the legal experience for all by

bettering the lives of legal professionals

while

increasing access to justice

.

Summary:

We are currently seeking a Customer Email Marketing Manager to join our Marketing Operations team in Toronto, Vancouver, or Calgary.

What your team does:

The Marketing Operations team is the center of operational excellence on Clio’s marketing team. It is a centralized operational function with responsibilities of campaign execution, database management and segmentation, reporting and insights, email marketing, and Martech management. We build best in class automations that drive a high performing marketing team. We collaborate closely with Marketing, RevOps, SalesOps, BizOps, and CSOps to deliver cross-functional initiatives.

Who you are:

Reporting to the Senior Manager, Marketing Operations, the Customer Email Marketing Manager will orchestrate the systems, data, and segmentations to design and optimize the customer journey, in close partnership with the Customer Marketing and Product Marketing teams.

The successful candidate will be able to work at both strategic and tactical levels working to bring campaigns to life that drive desirable customer experience and business outcomes.

What you’ll work on:

• Strategy & Management

  • Drive email channel performance through effective strategy, content, segmentation, project management, and personalization to achieve business objectives

  • Develop and implement customer email strategies and processes

  • Work cross-functionally on orchestrating customer emails across the business

  • Translate email project requirements into executable plans

  • Develop and execute plans to grow the marketable email list

• Data & Measurement

  • Own, report on, and forecast performance of email business metrics including lead-to-opp and product activation

  • Collaborate on building and managing dashboards and reports in our source of truth platforms

  • Develop strategies for tracking email campaign performance

  • Collaborate with the business to ensure compliance with privacy laws, like CAN-SPAM, CASL, and GDPR

  • Develop and improve the technology and data infrastructure to facilitate customer segmentation

  • Own customer list pulls for marketing

• Experimentation & Optimization

  • Develop and execute against a customer testing roadmap to improve email metrics and customer email experiences

  • Build highly personalized nurture programs leveraging dynamic content, snippets, and/or velocity ing

  • Share learnings and insights across the business

• Execution

  • Spend 30-40% of your time executing on MarOps tasks, which includes building emails, target lists, and automations, administering our marketing automation platforms, and completing other MarOps tasks as needed.

What you bring:

• 5+ years experience developing customer lifecycle, email, and nurture programs

• Excellent data segmentation, A/B testing, and reporting skills

• Strong leadership and collaboration skills

• Experience managing, coaching, and supporting team members

• Ability to thrive in a fast paced and dynamic environment

• 5+ years experience with a marketing automation platforms (Marketo, Eloqua, Salesforce Marketing Cloud)

• 2+ years experience with Salesforce

• Proficient with HTML and CSS

• Strong working knowledge of Excel/Google Sheets formulas

Serious bonus points if you have:

• Previous experience working at a high growth SaaS company

• Previous experience managing customer emails at a multi-product company

• Marketo certified

• Salesforce certified

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• The expected salary range** for Canadian applicants for similar roles within Clio is: 95,200 - 128,800 CAD.

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day.

• Flexible time off policy, with an encouraged 20 days off per year.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

**Please note that the expected new hire salary range provided is derived from a group of like roles within Clio. Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to

diversity, equity and inclusion

. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

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