Development Officer, Online Giving & Outreach
posted 1 week ago

Description

Development Officer, Online Giving & Outreach

Location: Granville Office

Reporting to: Manager, Annual Giving Programs

Job status: Permanent Full-time 1.0 FTE (75 hours bi-weekly)

Compensation: $64,146 - $71,567

We want our staff to “thrive” not just survive, so Canuck Place is committed to living our values of care exceeding not just minimum wage but living wage in B.C. This means that regardless of role our entry level salary is a minimum of $25.64 per hour equivalent to $50,000 full-time annually.

JOB SUMMARY

Working closely with and reporting to the Manager, Annual Giving Programs, the Development Officer, Online Giving & Outreach plays a key role in the planning, execution and evaluation of multi-channel annual giving strategies, campaigns and initiatives. The Officer is a member of the Development team and works closely with the Annual Giving, Donor Services, and Communications & Marketing teams, as well as external vendors.

RESPONSIBILITIES

Multichannel Direct Marketing

• Works closely with the Manager, Annual Giving Programs and the Annual Giving team to execute and evaluate an integrated annual giving portfolio (e.g. e-appeals, online giving, monthly giving, 50/50 campaigns, door-to-door, and telefundraising).
• Serves as Project Manager for the implementation and execution of Mailchimp communications and support including e-appeals, stewardship emails, invitations, and other digital communications.
• Develops campaign briefs, email schedules, and work back calendars for e-appeals, e-Newsletters, and other Mailchimp communications in collaboration with other teams.
• Provides key support for the expansion of the 50/50 fundraising program, which includes longer campaigns and more diverse prizing offerings.
• Leads a refreshed and revitalized email acquisition program to build Annual Giving prospect lists and feed the donor pipeline.
• Leads the management of online donor records in Virtuous, including email subion tracking and email receipt records.
• Leads the preparation of email lists for the Annual Giving team and ensures that subion preferences and email communication policies are followed.
• Assists Manager with development of online giving strategy and research and implementation of online giving best practices.
• Provides key support for an updated tribute donation strategy, including promotion of tribute donations, updating tribute donation materials and processes, and stewarding.

Cultivation and Stewardship

• Provides key support for the development of a new stewardship calendar for online donors, including a detailed multi-email welcome series for new donors and regular stewardship touchpoints via email.

• Integrates Virtuous systems into Annual Giving internal processes and implements new capacities presented by Virtuous, including automations to streamline donor stewardship and solicitation.

• Provides key support for the development and implementation of new Telethon donor year-round online stewardship and outreach strategy.
• In collaboration with the Annual Giving team, executes strategies to ensure donors receive engaging, relevant, and timely information about the impact of their giving.

Vendor Relations

• Liaises with external consultants, vendors and suppliers, as required.
• Coordinates creative, copy, data requests and print production with external vendors.
• Coordinates vendor project schedules, ensuring deadlines are met and status updates are provided.
• Consults with vendors over key successes and learnings from each campaign.
• Assists with request for proposals (RFPs) for new vendor selections.

Monitoring and Reporting

• Leads regular A/B testing of emails and donation pages ensuring an optimized user experience.
• Maintains results sheets for each email campaign, including budgets and actuals.
• Provides updates on 50/50 campaign performance, including response rates, average purchase amounts, donor conversion and ROI.
• Analyzes giving across multiple channels, providing insights on giving patterns.
• Monitors the acquisition, renewal and engagement of donors within the annual giving campaign and identifies opportunities.
• In partnership with the Donor Services team, ensures annual appeals are set up correctly and gifts are coded accurately in Raiser’s Edge.

EDUCATION AND EXPERIENCE

• Post-secondary degree or diploma in a relevant discipline (e.g. marketing, communications, fundraising)

• A minimum of 3 years related experience in fundraising or other revenue-generating activities.

• An equivalent combination of related education and experience will be considered.

• Experience with the development of annual giving plans and budgets is preferred.

• Knowledge of fundraising systems, structures and procedures.

• A clear understanding of fundraising and marketing strategies to recruit and retain donors.

• Proven success in annual campaigns, fundraising events, direct mail, planned giving, or major gifts is an asset.

QUALIFICATIONS

What you bring to the role:

• Highly effective and professional interpersonal skills and a collaborative team player. Ability to establish and maintain positive working relationships.
• Demonstrated analytical, organizational, time management and problem-solving skills. Ability to plan, prepare and present analysis that will inform decision making.
• Exceptional attention to detail with strong proofreading skills.
• Ability to work well under pressure and with minimal supervision.
• Excellent verbal and written English communication skills. Ability to compose clear, concise and compelling correspondence and reports.
• Experience communicating with a diverse audience through multiple channels.
• Donor-centered approach to campaigns, solicitations, and recognition and stewardship.
• Ability to exercise a high level of tact and discretion in both internal and external interactions.
• Knowledge of marketing regulations, privacy regulations, as well as emerging trends.
• Proficiency using Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Raiser’s Edge or other fundraising database experience is an asset.

You have:

• High integrity; creativity; balance, good judgment and objectivity; high vision and conceptual capabilities; consultative, facilitate and collaborative; sense of humor.

• Excellent time management skills.

• Demonstrates flexibility that allows you to work with high energy, creative people.

• Able to thrive and effectively manage priorities in a changing, ambiguous environment.

Please note:

• Evidence of Health Canada approved vaccinations must be provided prior to your first day of work.

• Flexibility is necessary, as this position may require occasional weekend and evening work and travel within and outside the Lower Mainland.

RECRUITMENT PROCESS

We understand that the recruitment process is not a one size fits all, our inclusion values and flexibility extend to your hiring experience. Canuck Place is committed to providing inclusive access and accommodations throughout the application and selection process. We are continuously working to improve our systems, policies, and practices to ensure our employees, in all their diversity, can succeed. Should you require accessibility accommodation through the recruitment process, please let us know and we will work with you to meet your needs.

Canuck Place Children’s Hospice hires on the basis of merit and is strongly committed to equality and diversity within its community and to a welcoming and inclusive workplace. We especially welcome applications from Indigenous persons, visible minority group members, persons with disabilities, people of all sexual orientations, genders and gender identities, members of the 2SLGBTQIA+ community.

APPLICATION PROCESS

Please submit your cover letter and your resume at https://www.canuckplace.org/about-us/careers/ by May 6th. We thank all applicants for their interest; however, only those candidates who have been short-listed will be contacted.

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