Digital Strategist
posted 2 months ago

Description

Full job deion

We are seeking a Digital Strategist to join our team. You will work collaboratively with the Digital Marketing team to define and execute tailored digital strategies. You're a skilled, well-rounded digital marketing pro with several years of experience managing a portfolio of clients and developing comprehensive multi-channel marketing strategies. You should not have any difficulty managing, presenting, or reporting to clients. Excellent communication skills are important.

On a day-to-day basis, our Digital Strategists:

• Run strategy sessions/client calls
• Monitor and optimize our client’s organic performance
• Implement cutting-edge paid advertising campaigns
• Maintain data quality and implement tracking
• Provide data-driven insights
• Work with our production team to create stunning websites and digital experiences
• Contribute to process and service development
• Develop industry-specific expertise

You’ll be successful in this role if you are…

• Proficient in GA4 and data presentation with varying levels of digital marketing knowledge
• Skilled in Google Tag Manager for cross-domain and e-commerce tracking
• Experienced in identifying and resolving tracking errors
• Proficient in building and optimizing SEO strategies, including technical error resolution, and understanding search engine algorithms and white hat techniques
• Capable of overseeing technical SEO implementation and website migrations
• Experienced in local SEO and proficient in SEO tools such as SEMrush and Screaming Frog
• Proficient in developing, managing, and reporting on paid advertising campaigns across various platforms
• Skilled in developing and implementing highly optimized funnels
• Experienced in CRO, identifying website friction points, and conducting A/B and multivariate testing
• Collaborative approach with developers and project managers for continuous website improvement
• Familiarity with user behaviour analysis tools like Microsoft Clarity, Crazy Egg, or Hotjar
• Knowledgeable about best practice management techniques for industry-standard platforms

Bonus points for:

• Experience with advertising on hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com) and metasearch
• Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)
• Google certifications (Analytics, Google Ads Search/Display/Video, etc.)
• Additional language skills (i.e. Spanish or French)
• Experience with Google Data Studio, Google Cloud Platform or Stitch
• Training or coaching junior colleagues
• Knowledge of privacy laws, including GDPR and CCPA

At Wallop, we believe that diversity is a strength and a core value. We are committed to creating a more inclusive workplace and actively encourage applicants from underrepresented groups, including LGBTQ and BIPOC. We are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you require any accommodations, please let us know and we will work with you to meet your needs.

About us

If you have a passion for travel, you’ve landed in the right place. We’re building a team to become the world's leading digital agency for experiential travel, unique properties, and one-of-a-kind hospitality brands. Our ideal employees have an interest in and a desire to develop expertise around the niche we operate in. You’ll work with some of the most unique luxury travel products and destinations in the world. Your job will be to deliver digital services which bring these experiences to life.

While Wallop has moved to remote working, the responsibilities of this position required applicants to be local to our Vancouver office. For those who are keen to meet in real life, our WeWork office is a great place to connect and collaborate with colleagues.

Benefits at Wallop

• Salary range of 60k - 74k
• 15 days of vacation (3 weeks) to start
• Flexible working hours and days
• Ability to work remotely or from our Vancouver office
• Extended health and medical benefits
• Extended Christmas holidays
• Profit share program - when we win as a company, you win as well
• $750 annual health and wellness spending account (for use by you and your family)
• $30 home office stipend per pay period
• $1000 one time home office set up on first pay
• Provided Macbook Pro for work use
• Extended Easter weekend (Easter Monday & Easter Friday)
• Summer company beach day and winter holiday party
• Ability to work from another country to extend a vacation or time in your home country
• Parental leave salary top-up during your first month’s leave

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