Marketing Specialist

Description

Are you a marketing enthusiast with a strong ability to excel in a fast-paced environment while effectively managing projects? At Optima Living, we're looking for a Marketing Specialist who embodies these qualities and more. As we operate multiple communities in Alberta and British Columbia, we need a driven and results-oriented individual to lead our marketing efforts. If you're ready to take on the challenge of overseeing go-to-market launches, generating leads, managing strategic initiatives, and maintaining brand consistency, we encourage you to join our dynamic team. Your role will encompass all aspects of digital marketing, and your contributions will be pivotal to our continued success.

Key Responsibilities

- Oversee go-to-market launches across Alberta and British Columbia with effective messaging and content.
- Lead generation and outreach to attract potential residents and engage the community.
- Drive strategic marketing initiatives, including market analysis, pricing, and buyer personas.
- Ensure consistent use of brand standards internally.
- Build and manage relationships with internal and external stakeholders.
- Collaborate with external agencies to meet deadlines, manage budgets, and showcase best practices.
- Utilize social media to increase awareness, boost resident occupancy, and aid recruitment.
- Contribute to the annual marketing plan, budget, and occupancy objectives.
- Maintain data for reporting, evaluate marketing effectiveness, and prepare sales reports.
- Handle administrative marketing duties, including communications and requests for marketing materials.
- Perform additional tasks to support operational needs.

Requirements for Success

• Bachelor’s degree in marketing is considered an asset.
• 3-5 years of marketing experience, with a demonstrated ability to work effectively in a fast-paced environment.
• Proficiency in using essential tools, including Office 365 (including SharePoint and Teams), Monday, and Sherpa CRM.
• Experience in writing detailed project briefs and campaign plans.
• Strong project management skills, including setting and tracking campaign goals and results.
• Exceptional attention to detail and the ability to follow brand guidelines.
• Outstanding leadership capabilities, with a "results-oriented" purpose.
• Experience in agency and vendor management for content creation (design and copy).
• Ability to thrive independently while managing multiple location brands.
• Excellent communication skills, both written and verbal.
• Commitment to and support for the Vision, Mission, and Values of Optima Living.
• Ability to thrive independently while managing multiple location brands
• Ability to travel to our communities and regional offices up to 25% of the time, please note this is an in office position.

Benefits of working with Optima Living

• Truly awesome teammates
• Welcoming work environment
• Optima Days
  All the usual perks:
• Dental care
• Extended health care
• Life insurance
• RRSP match
• Paid time off
• Employee assistance program
• Vision care

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