Principal Consumer Insights Manager

Description

About the job

We are looking for a Principal Consumer Insights Manager to join our growing Consumer Insights team. The ideal candidate will have solid quantitative and qualitative skills, will be savvy at translating research results into “the story,” and will be a passionate advocate for the shopper’s point of view as we invent the future of grocery with our customers. This is an individual contributor (IC6) position.

This role is based in Austin, TX, with an expectation of being in the downtown office five days a week.

Responsibilities

• Collaborate with stakeholders in Marketing, Merchandising, Technology, Operations, and other functions across Whole Foods Market and Amazon Fresh to structure

• business questions and develop learning plans based on business questions and objectives.

• Coordinate with internal and syndicated research partners to acquire needed inputs, synthesizing findings to clarify knowledge gaps.

• Develop and present findings to stakeholders.

• Develop, execute, and analyze consumer research projects to address business needs related to in-store & online shopping patterns, branding, positioning, eating

• habits, category consumption, advertising, loyalty programs, digital technology usage, etc.

• Synthesize data from both primary and secondary research sources to create a comprehensive understanding of learnings around key business issues.

• Serve as consumer advocate ensuring voice of consumer is represented in all business decisions.

• Manage outside vendors/agency partners to execute consumer research and control costs.

• Manage projects ensuring that they meet time and budget parameters.

• Approximately 10% travel required

Skills
 

• Experience with and strong understanding of marketing and market research fundamentals including qualitative and quantitative market research techniques and

• methodologies, experimental design, questionnaire development, and statistics.

• Able to answer business questions through an insights lens, including (but not limited to) questions related to brand, advertising development and measurement,

• strategic program measurement, product & category-specific needs.

• Solid leader and influencer who is able to lead autonomously and to drive cross-functional partner alignment on common, consensus-based decisions.

• Able to build subject matter expertise in a domain and serve as the primary point of contact in that area for business partners and research partners across the company.

• Able to balance business risk to research rigor when recommending and managing different types of custom and syndicated studies.

• Able to objectively interpret research, extract insights, link to strategies, and communicate in a motivating way.

• Strong oral, written and formal presentation skills, including ability to communicate complex ideas in a simple way, and ability to customize communication to different

• audiences, including to high-level leadership stakeholders.

• Highly collaborative & proactive relationship builder – enjoys working within and across teams, and values partnering on work with a variety of teammates and cross-functional partners.

• Approaches conflicts as opportunities; understands others quickly and can find common ground without compromising objectivity.

• Comfortable in a fast-paced work environment and can handle ambiguity and changing business priorities and questions.

• Working knowledge of syndicated data and analysis like IRI or Nielsen scanner/panel is preferred
   

Education & Experience
 

• BA/BS degree and 6-8+ years’ relevant experience OR equivalent combination of education and relevant experience.

• CPG or retail industry experience preferred.
   

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs. Whole Foods Market works with job sites like Indeed, LinkedIn, and ZipRecruiter to promote opportunities at our company. Please be aware that other career sites may not be accurate or up to date and may even be fraudulent. We encourage and recommend all candidates to apply via our site.

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