Marketing Director

Description

The Opportunity:

As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office.  The Director owns developing and executing growth strategies anchored in deep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of a 1–3-year innovation pipeline ​. They will effectively partner with experts in our Revenue Growth Management and our Brand team to lead the growth agenda for their category.

Any MLF team member interested in being considered for this role are encouraged to apply online by January 03. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Leadership of the Maple Leaf growth agenda of Charcuterie and Toppings on our mission become the top choice in Italian Specialty Deli
• The Director is accountable for maximizing total category performance across Retail/Foodservice and Canada/US.
• Develop the strategic direction, business performance, market share expansion and execution of the category marketing plans across all channels.
• Develop the annual objectives and operating plan, prioritization of supply, innovation agenda and P&L targets for all categories within your portfolio.
• Drives the 4Ps (Product, Price, Promotion, Placement) to maximize growth, profitability and market share.
• Accountability to ensure the product portfolio meets consumer and customer needs while delivering margin, volume and profit expectations
• Lead innovation for new or improved product introductions.
• General manager mindset and accountability to own the business rooted in a deep understanding of SKU portfolio, COGS, margins, manufacturing capabilities and capacity
• Assess and recommend direction on private label bids with support from finance
• Review recommendations made by our Revenue Growth Manager team make decisions on off-strategy pricing requests

What You’ll Bring:

• People Leadership – Ability to identify, develop and coach talent to optimal performance levels in pursuit of individual and team goals.
• Commercial Acumen, Budget Planning & P&L Management – Solid understanding of key drivers of the budget process and P&Ls with ability to recommend changes required to move the business forward.
• Business Understanding and Insights – Demonstrates the ability to understand, manipulate and draw conclusions from internal & external data sources.  Demonstrates ability to build, track, and course correct business plans to achieve targets.
• Business Reviews & Plans – Leads the annual business reviews & planning process assessing current business.  Plans include objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar.
• Sales Knowledge & Connectivity – Demonstrates understanding of customer strategies and motivations and applies to marketing planning process & initiative execution.
• Strategic Leadership & Business Planning – Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale. Sells ideas and recommendations through to management convincingly.
• Marketing Communications – To engage on and contribute meaningfully to development of disruptive and breakthrough marketing campaigns and creative.
• Business Communications – Able to distill complex problems and communicate succinctly so the team can move with pace and confidence
• Self-starter and agile – Must be proactive and performance driven with the ability to work under pressure in a fast-paced environment. Requires the ability to adapt easily to changing market dynamics.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Similar Jobs